# #10072c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#10072c`
- RGB: rgb(16, 7, 44)
- HSL: hsl(255, 73%, 10%)
- OKLCH: oklch(0.172 0.071 288)
- Relative luminance: 0.0044
- Nearest named color: Mysterious Depths (#060929, Δ 2.169) — https://brandsweets.com/colors/mysterious-depths
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/10072c

## Tints & shades

- Tints (toward white): #1f0d54, #2d137c, #3a199f, #491fc7, #5f34df, #7e5ce6, #9e83ec, #b9a7f1, #d9cef7, #f8f6fe
- Shades (toward black): #0f0628, #0f0628, #0d0623, #0d0623, #0b051f, #0a041a, #0a041a, #080316, #080316, #060312

## Harmonies

- Complementary: #232c07
- Analogous: #07102c, #23072c
- Triadic: #2c1007, #072c10
- Split-complementary: #2c2307, #102c07
- Tetradic: #2c0710, #232c07, #072c23

## Colors that go with #10072c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #10072c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #10072c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Cisco (https://brandsweets.com/colors/brands/cisco-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #10072c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Kia (https://brandsweets.com/colors/brands/kia-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #10072c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #10072c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #10072c in 17 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 19 real palettes, including Penpot's brand system and League of Legends's brand system put Blue beside #10072c, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #10072c in 10 real palettes, including Gemstone and Twitch's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Neobank (https://brandsweets.com/palettes/vivid#neobank), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7e5ce6 (4.56:1); AA: background → #7d7d7d (4.69:1); AAA: text → #a188ec (7.25:1); AAA: background → #9c9c9c (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/10072c-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#10072c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.