# #10002d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#10002d`
- RGB: rgb(16, 0, 45)
- HSL: hsl(261, 100%, 9%)
- OKLCH: oklch(0.156 0.087 292.2)
- Relative luminance: 0.003
- Nearest named color: Quiet Abyss (#160435, Δ 2.771) — https://brandsweets.com/colors/quiet-abyss
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/10002d

## Tints & shades

- Tints (toward white): #20005c, #30008a, #4000b8, #5000e6, #6714ff, #813dff, #9f6bff, #bd99ff, #dbc7ff, #f8f5ff
- Shades (toward black): #10002e, #0e0029, #0e0029, #0c0024, #0c0024, #0b001f, #0b001f, #090019, #090019, #070014

## Harmonies

- Complementary: #1e2e00
- Analogous: #00072e, #27002e
- Triadic: #2e1000, #002e10
- Split-complementary: #2e2700, #072e00
- Tetradic: #2e0007, #1e2e00, #002e27

## Colors that go with #10002d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #10002d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #10002d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Cisco (https://brandsweets.com/colors/brands/cisco-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #10002d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #10002d in 11 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Penpot's brand system and League of Legends's brand system put Blue beside #10002d, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #10002d in 9 real palettes, including Gemstone and Twitch's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Render (https://brandsweets.com/colors/brands/render-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/blueviolet
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #10002d: 5 real palettes, including Estate and SoFi's brand system, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), SoFi (https://brandsweets.com/colors/brands/sofi-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Allbirds's brand system and Midnight Luxe put Champagne beside #10002d, as the accent. Seen in: Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.81:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8b4dff (4.6:1); AA: background → #7a7a7a (4.62:1); AAA: text → #ac80ff (7.29:1); AAA: background → #9c9c9c (7.22:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/10002d-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#10002d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.