# #0f54ae

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0f54ae`
- RGB: rgb(15, 84, 174)
- HSL: hsl(214, 84%, 37%)
- OKLCH: oklch(0.461 0.158 257.9)
- Relative luminance: 0.095
- Nearest named color: Blasphemous Blue (#3356aa, Δ 2.76) — https://brandsweets.com/colors/blasphemous-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0f54ae

## Tints & shades

- Tints (toward white): #1261ca, #146fe6, #2c7fed, #4890ef, #69a4f2, #85b5f4, #a1c6f7, #bdd7f9, #d9e8fc, #f6f9fe
- Shades (toward black): #0e4da0, #0c448d, #0b3d7f, #0a3671, #093063, #072650, #062042, #041934, #031021, #020913

## Harmonies

- Complementary: #ae690f
- Analogous: #0fa3ae, #1a0fae
- Triadic: #ae0f54, #54ae0f
- Split-complementary: #ae1a0f, #a3ae0f
- Tetradic: #ae0fa3, #ae690f, #0fae1a

## Colors that go with #0f54ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0f54ae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0f54ae — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #0f54ae's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0f54ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0f54ae in 7 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #0f54ae, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0f54ae: 5 real palettes, including Gopro's brand system and Blue Mono, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0f54ae: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.24:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1471eb (4.59:1); AA: background → #cccccc (4.51:1); AAA: text → #5699f0 (7.21:1); AAA: background → #fcfcfc (7.06:1)

## Brands using this color

- **Panasonic** — accent #1953b4 (Δ 1.127) — https://brandsweets.com/colors/brands/panasonic-com
- **General Mills** — secondary #0054a6 (Δ 1.421) — https://brandsweets.com/colors/brands/generalmills-com
- **Airtable** — primary #254fad (Δ 1.614) — https://brandsweets.com/colors/brands/airtable-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0f54ae-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0f54ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.