# #0e697b

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0e697b`
- RGB: rgb(14, 105, 123)
- HSL: hsl(190, 80%, 27%)
- OKLCH: oklch(0.481 0.082 215.7)
- Relative luminance: 0.1163
- Nearest named color: Aqua Obscura (#05696b, Δ 2.729) — https://brandsweets.com/colors/aqua-obscura
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/0e697b

## Tints & shades

- Tints (toward white): #11859c, #15a0bc, #18bcdc, #30c9e8, #55d3ec, #75dbf0, #95e4f3, #b6ecf7, #d6f4fa, #f6fdfe
- Shades (toward black): #0d6273, #0b5665, #0a4e5c, #094653, #083f49, #07333c, #062b32, #052329, #03171c, #021012

## Harmonies

- Complementary: #7c200e
- Analogous: #0e7c57, #0e327c
- Triadic: #7c0e6a, #6a7c0e
- Split-complementary: #7c0e32, #7c570e
- Tetradic: #570e7c, #7c200e, #327c0e

## Colors that go with #0e697b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0e697b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Pampers (https://brandsweets.com/colors/brands/pampers-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #0e697b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #0e697b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #0e697b in 4 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Activision's brand system and Warp's brand system put Blue beside #0e697b, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Tesco (https://brandsweets.com/colors/brands/tesco-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #0e697b: 4 real palettes, including Alpine and Open House, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0e697b: 6 real palettes, including Fintech Trust and Glacier, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #0e697b: 4 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.32:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0c5e6e (7.39:1)
- On black (#000000): 3.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #118197 (4.61:1); AA: background → #dbdbdb (4.56:1); AAA: text → #15a4c1 (7.11:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0e697b-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0e697b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.