# #0da7bf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0da7bf`
- RGB: rgb(13, 167, 191)
- HSL: hsl(188, 87%, 40%)
- OKLCH: oklch(0.67 0.115 212.8)
- Relative luminance: 0.3148
- Nearest named color: Blue Ocean (#009dc4, Δ 3.271) — https://brandsweets.com/colors/blue-ocean
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0da7bf

## Tints & shades

- Tints (toward white): #0fc0db, #1ad3ef, #32d7f1, #4fddf3, #6be2f5, #88e8f7, #a4edf9, #bcf2fa, #d9f8fc, #f5fdfe
- Shades (toward black): #0c96ac, #0b8a9d, #0a798a, #096d7c, #075c69, #064b56, #053f48, #042e34, #032126, #011113

## Harmonies

- Complementary: #bf250d
- Analogous: #0dbf7e, #0d4ebf
- Triadic: #bf0da7, #a7bf0d
- Split-complementary: #bf0d4e, #bf7e0d
- Tetradic: #7e0dbf, #bf250d, #4ebf0d

## Colors that go with #0da7bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0da7bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: complementary] — Tomato sits directly opposite #0da7bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Hermès (https://brandsweets.com/colors/brands/hermes-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #0da7bf in 4 real palettes, including Salesforce's brand system and Beach Hut, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0da7bf: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0da7bf: 4 real palettes, including Figma's brand system and Venmo's brand system, as the accent. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Ford's brand system and Confluent's brand system put Midnight Blue beside #0da7bf, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), SoFi (https://brandsweets.com/colors/brands/sofi-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 5 real palettes, including Gopro's brand system and Mistral AI's brand system put Orange beside #0da7bf, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Olympics (https://brandsweets.com/colors/brands/olympics-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/orange
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #0da7bf in 4 real palettes, including Launch Orange and Cursor's brand system, as the lead colour. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Cursor (https://brandsweets.com/colors/brands/cursor-com), Figma (https://brandsweets.com/colors/brands/figma), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0a8194 (4.58:1); AA: background → #303030 (4.59:1); AAA: text → #08606e (7.22:1); AAA: background → #050505 (7.08:1)
- On black (#000000): 7.3:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Ford** — secondary #00a5b5 (Δ 1.548) — https://brandsweets.com/colors/brands/ford-com

## Curated palettes containing it

- **Lido** (summer, vivid, light, playful) — #00a6c7, #ff6b6b, #ffd166, #ffffff, #12303a — Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile. — tool: https://brandsweets.com/palettes/new/00a6c7-ff6b6b-ffd166-ffffff-12303a — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0da7bf-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0da7bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.