# #0d89ab

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0d89ab`
- RGB: rgb(13, 137, 171)
- HSL: hsl(193, 86%, 36%)
- OKLCH: oklch(0.586 0.108 223.9)
- Relative luminance: 0.2092
- Nearest named color: Ahoy! Blue (#0082a1, Δ 2.392) — https://brandsweets.com/colors/ahoy-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0d89ab

## Tints & shades

- Tints (toward white): #0f9fc7, #11b6e4, #2ac4ef, #46ccf1, #62d4f3, #7fdcf5, #9be4f8, #bdedfa, #d9f5fc, #f6fcfe
- Shades (toward black): #0c7d9d, #0b728e, #09637b, #08576d, #074c5f, #064051, #053542, #04262f, #021b21, #010f13

## Harmonies

- Complementary: #ab2f0d
- Analogous: #0dab7e, #0d3aab
- Triadic: #ab0d89, #89ab0d
- Split-complementary: #ab0d3a, #ab7e0d
- Tetradic: #7e0dab, #ab2f0d, #3aab0d

## Colors that go with #0d89ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0d89ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #0d89ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Chocolate** #d2691e [harmony, pool: complementary] — Chocolate sits directly opposite #0d89ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/chocolate
- **Amber** #ffbf00 [pool] — Amber is paired with #0d89ab in 6 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0d89ab: 6 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #0d89ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0d89ab: 5 real palettes, including Telegram's brand system and Deep Water, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0d89ab: 13 real palettes, including Discover's brand system and Capital One's brand system, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0c7d9d (4.73:1); AA: background → #141414 (4.55:1); AAA: text → #095f77 (7.2:1)
- On black (#000000): 5.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0fa3cc (7.13:1)

## Brands using this color

- **Auth0** — primary #0a84ae (Δ 1.694) — https://brandsweets.com/colors/brands/auth0-com

## Curated palettes containing it

- **Beach Hut** (summer, light, clean, cool) — #2e86ab, #f6bd60, #f28482, #fbfcfd, #1b2a38 — Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen. — tool: https://brandsweets.com/palettes/new/2e86ab-f6bd60-f28482-fbfcfd-1b2a38 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0d89ab-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0d89ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.