# #0d7dfd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0d7dfd`
- RGB: rgb(13, 125, 253)
- HSL: hsl(212, 98%, 52%)
- OKLCH: oklch(0.608 0.211 257)
- Relative luminance: 0.2184
- Nearest named color: Azure (#007fff, Δ 0.547) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0d7dfd

## Tints & shades

- Tints (toward white): #268afd, #3a95fd, #53a3fd, #68aefd, #81bbfe, #9ac9fe, #aed4fe, #c7e1fe, #dcecff, #f5faff
- Shades (toward black): #0270ed, #0264d4, #025bc0, #024fa7, #01438d, #013774, #012b5b, #012147, #00152d, #000a14

## Harmonies

- Complementary: #fd8d0d
- Analogous: #0df5fd, #150dfd
- Triadic: #fd0d7d, #7dfd0d
- Split-complementary: #fd150d, #f5fd0d
- Tetradic: #fd0df5, #fd8d0d, #0dfd15

## Colors that go with #0d7dfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0d7dfd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0d7dfd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #0d7dfd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #0d7dfd in 9 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Cargo's brand system and Samsung's brand system put Blue beside #0d7dfd, as the accent. Seen in: Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0d7dfd: 10 real palettes, including Carrefour's brand system and Behance's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0d7dfd: 9 real palettes, including Elastic's brand system and Venmo's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0d7dfd: 17 real palettes, including Coursera's brand system and Venmo's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Venmo (https://brandsweets.com/colors/brands/venmo-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.91:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0270ed (4.62:1); AA: background → #171717 (4.58:1); AAA: text → #0253b1 (7.3:1)
- On black (#000000): 5.37:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3f98fd (7.12:1)

## Brands using this color

- **OnePlus** — secondary #007bff (Δ 0.678) — https://brandsweets.com/colors/brands/oneplus-com
- **Absolut** — secondary #007aff (Δ 0.9) — https://brandsweets.com/colors/brands/absolut-com
- **Abstract** — accent #007aff (Δ 0.9) — https://brandsweets.com/colors/brands/abstract-com
- **ASUS** — secondary #007aff (Δ 0.9) — https://brandsweets.com/colors/brands/asus-com
- **Cargo** — primary #007aff (Δ 0.9) — https://brandsweets.com/colors/brands/cargo-site
- **Databricks** — accent #007aff (Δ 0.9) — https://brandsweets.com/colors/brands/databricks-com
- **Liquid Death** — secondary #007aff (Δ 0.9) — https://brandsweets.com/colors/brands/liquiddeath-com
- **PostHog** — primary #007aff (Δ 0.9) — https://brandsweets.com/colors/brands/posthog-com
- **Samsung** — secondary #007aff (Δ 0.9) — https://brandsweets.com/colors/brands/samsung-com
- **Confluent** — secondary #0079ff (Δ 1.132) — https://brandsweets.com/colors/brands/confluent-io
- **Penpot** — accent #1677ff (Δ 1.495) — https://brandsweets.com/colors/brands/penpot-app
- **PostHog** — secondary #2f80fa (Δ 1.724) — https://brandsweets.com/colors/brands/posthog-com
- **Opensea** — primary #0484fc (Δ 1.768) — https://brandsweets.com/colors/brands/opensea-io
- **Bluesky Social** — primary #1484fc (Δ 1.846) — https://brandsweets.com/colors/brands/bsky-app
- **Bluesky Social** — secondary #0085ff (Δ 1.981) — https://brandsweets.com/colors/brands/bsky-app

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0d7dfd-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0d7dfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.