# #0d779b

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0d779b`
- RGB: rgb(13, 119, 155)
- HSL: hsl(195, 85%, 33%)
- OKLCH: oklch(0.533 0.102 228.7)
- Relative luminance: 0.1565
- Nearest named color: Bleu Ciel (#007ba1, Δ 1.308) — https://brandsweets.com/colors/bleu-ciel
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0d779b

## Tints & shades

- Tints (toward white): #0f91bd, #12a7d9, #21baed, #3ec3ef, #5fcdf2, #7bd6f4, #9ce0f7, #b8e9f9, #d9f3fc, #f6fcfe
- Shades (toward black): #0b6d8e, #0a627f, #095771, #084c63, #07455a, #063a4b, #052f3d, #04242f, #031921, #020f13

## Harmonies

- Complementary: #9c300d
- Analogous: #0d9c78, #0d309c
- Triadic: #9c0d78, #789c0d
- Split-complementary: #9c0d30, #9c780d
- Tetradic: #780d9c, #9c300d, #309c0d

## Colors that go with #0d779b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0d779b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Gusto (https://brandsweets.com/colors/brands/gusto-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #0d779b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #0d779b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Xbox (https://brandsweets.com/colors/brands/xbox-com), Stripe (https://brandsweets.com/colors/brands/stripe), Motorola (https://brandsweets.com/colors/brands/motorola-com). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0d779b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0d779b in 8 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0d779b: 7 real palettes, including Glacier and Hershey's's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #0d779b: 4 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0d779b: 4 real palettes, including Deep Water and Venmo's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0a5e7b (7.24:1)
- On black (#000000): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0d7fa5 (4.6:1); AA: background → #f2f2f2 (4.54:1); AAA: text → #11a4d4 (7.28:1)

## Brands using this color

- **Wendy's** — accent #0077a3 (Δ 1.286) — https://brandsweets.com/colors/brands/wendys-com

## Curated palettes containing it

- **Clinic** (clean, cool, light) — #0e7490, #64748b, #f97316, #f8fafc, #0f172a — Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments. — tool: https://brandsweets.com/palettes/new/0e7490-64748b-f97316-f8fafc-0f172a — collection: https://brandsweets.com/palettes/clean
- **Sapphire & Gold** (jewel-tones, luxury, cool, elegant) — #1e3a8a, #c9a227, #0e7490, #f7f6f2, #111827 — Deep sapphire and gold with a teal — old-money jewel tones on an ivory ground; heraldic without a crest. — tool: https://brandsweets.com/palettes/new/1e3a8a-c9a227-0e7490-f7f6f2-111827 — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0d779b-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0d779b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.