# #0d71fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0d71fd`
- RGB: rgb(13, 113, 253)
- HSL: hsl(215, 98%, 52%)
- OKLCH: oklch(0.584 0.225 259.5)
- Relative luminance: 0.1899
- Nearest named color: Bluerocratic (#1f66ff, Δ 2.482) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0d71fd

## Tints & shades

- Tints (toward white): #267ffd, #3a8bfd, #539afd, #68a6fd, #81b5fe, #9ac4fe, #aed0fe, #c7defe, #dceaff, #f5f9ff
- Shades (toward black): #0264ed, #025ad4, #0251c0, #0246a7, #013c8d, #013174, #01265b, #011e47, #00132d, #000914

## Harmonies

- Complementary: #fd990d
- Analogous: #0de9fd, #210dfd
- Triadic: #fd0d71, #71fd0d
- Split-complementary: #fd210d, #e9fd0d
- Tetradic: #fd0de9, #fd990d, #0dfd21

## Colors that go with #0d71fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0d71fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0d71fd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #0d71fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #0d71fd in 8 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Google (https://brandsweets.com/colors/brands/google-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including MongoDB's brand system and Penpot's brand system put Blue beside #0d71fd, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0d71fd: 13 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0d71fd: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0d71fd: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #086efd (4.51:1); AA: background → #0a0a0a (4.52:1); AAA: text → #0251c0 (7.14:1)
- On black (#000000): 4.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4e97fd (7.17:1)

## Brands using this color

- **Elastic** — accent #0d6efd (Δ 0.716) — https://brandsweets.com/colors/brands/elastic-co
- **MongoDB** — secondary #006cfa (Δ 1.371) — https://brandsweets.com/colors/brands/mongodb-com
- **Ubisoft** — accent #006ef5 (Δ 1.474) — https://brandsweets.com/colors/brands/ubisoft-com
- **Penpot** — accent #1677ff (Δ 1.562) — https://brandsweets.com/colors/brands/penpot-app
- **EA** — accent #0070f3 (Δ 1.578) — https://brandsweets.com/colors/brands/ea-com
- **Vercel** — accent #0070f3 (Δ 1.578) — https://brandsweets.com/colors/brands/vercel
- **Webflow** — primary #146cf4 (Δ 1.756) — https://brandsweets.com/colors/brands/webflow-com
- **Square** — primary #006aff (Δ 1.766) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 1.766) — https://brandsweets.com/colors/brands/squareup-com
- **Behance** — primary #1769ff (Δ 1.847) — https://brandsweets.com/colors/brands/behance-net
- **BBC** — secondary #0071f1 (Δ 1.854) — https://brandsweets.com/colors/brands/bbc-com
- **Yahoo** — accent #0f69ff (Δ 1.892) — https://brandsweets.com/colors/brands/yahoo-com
- **Confluent** — secondary #0079ff (Δ 1.905) — https://brandsweets.com/colors/brands/confluent-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0d71fd-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0d71fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.