# #0d61fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0d61fd`
- RGB: rgb(13, 97, 253)
- HSL: hsl(219, 98%, 52%)
- OKLCH: oklch(0.554 0.243 261.9)
- Relative luminance: 0.1573
- Nearest named color: Blue Ribbon (#0066ff, Δ 1.114) — https://brandsweets.com/colors/blue-ribbon
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0d61fd

## Tints & shades

- Tints (toward white): #2671fd, #3a7efd, #538ffd, #689cfd, #81adfe, #9abdfe, #aecafe, #c7dbfe, #dce8ff, #f5f8ff
- Shades (toward black): #0255ed, #024cd4, #0244c0, #023ba7, #01328d, #012974, #01205b, #011947, #00102d, #000714

## Harmonies

- Complementary: #fda90d
- Analogous: #0dd9fd, #310dfd
- Triadic: #fd0d61, #61fd0d
- Split-complementary: #fd310d, #d9fd0d
- Tetradic: #fd0dd9, #fda90d, #0dfd31

## Colors that go with #0d61fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0d61fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Campus (https://brandsweets.com/palettes/friendly#campus), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0d61fd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0d61fd in 7 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Dropbox's brand system and Headspace's brand system put Blue beside #0d61fd, as the accent. Seen in: Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0d61fd: 11 real palettes, including Nivea's brand system and Nokia's brand system, as the lead colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Behance (https://brandsweets.com/colors/brands/behance-net), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0d61fd: 7 real palettes, including Roblox's brand system and Webflow's brand system, as the supporting colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0d61fd: 6 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0d61fd: 7 real palettes, including OnePlus's brand system and ASUS's brand system, as the supporting colour. Seen in: OnePlus (https://brandsweets.com/colors/brands/oneplus-com), ASUS (https://brandsweets.com/colors/brands/asus-com), PostHog (https://brandsweets.com/colors/brands/posthog-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #024cd4 (7.03:1)
- On black (#000000): 4.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1c6bfd (4.57:1); AA: background → #f2f2f2 (4.53:1); AAA: text → #5d95fd (7.18:1)

## Brands using this color

- **IBM** — secondary #0f62fe (Δ 0.294) — https://brandsweets.com/colors/brands/ibm-com
- **Dropbox** — secondary #0061fe (Δ 0.315) — https://brandsweets.com/colors/brands/dropbox-com
- **IBM** — accent #0062fe (Δ 0.333) — https://brandsweets.com/colors/brands/ibm-com
- **Nivea** — secondary #0f60ff (Δ 0.362) — https://brandsweets.com/colors/brands/nivea-com
- **Cisco** — secondary #0a60ff (Δ 0.379) — https://brandsweets.com/colors/brands/cisco-com
- **Dropbox** — primary #0061ff (Δ 0.4) — https://brandsweets.com/colors/brands/dropbox-com
- **Toyota** — accent #145fff (Δ 0.517) — https://brandsweets.com/colors/brands/toyota-com
- **Spectrum** — accent #005eff (Δ 0.83) — https://brandsweets.com/colors/brands/spectrum-com
- **Docker** — secondary #2560ff (Δ 1.038) — https://brandsweets.com/colors/brands/docker-com
- **WWE** — accent #0166ff (Δ 1.116) — https://brandsweets.com/colors/brands/wwe-com
- **Zoom** — primary #0b5cff (Δ 1.122) — https://brandsweets.com/colors/brands/zoom-us
- **Zoom** — secondary #0b5cff (Δ 1.122) — https://brandsweets.com/colors/brands/zoom-us
- **Bose** — secondary #005bff (Δ 1.428) — https://brandsweets.com/colors/brands/bose-com
- **OnePlus** — accent #2660f5 (Δ 1.541) — https://brandsweets.com/colors/brands/oneplus-com
- **Nokia** — accent #005aff (Δ 1.633) — https://brandsweets.com/colors/brands/nokia-com
- **Yahoo** — accent #0f69ff (Δ 1.854) — https://brandsweets.com/colors/brands/yahoo-com
- **Wayfair** — secondary #1364f1 (Δ 1.935) — https://brandsweets.com/colors/brands/wayfair-com
- **Behance** — primary #1769ff (Δ 1.953) — https://brandsweets.com/colors/brands/behance-net
- **Square** — primary #006aff (Δ 2) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 2) — https://brandsweets.com/colors/brands/squareup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0d61fd-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0d61fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.