# #0d301f

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0d301f`
- RGB: rgb(13, 48, 31)
- HSL: hsl(151, 57%, 12%)
- OKLCH: oklch(0.278 0.051 159)
- Relative luminance: 0.023
- Nearest named color: Pitch-Black Forests (#003322, Δ 1.197) — https://brandsweets.com/colors/pitch-black-forests
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/0d301f

## Tints & shades

- Tints (toward white): #175437, #20744b, #2a9863, #32b878, #4bce8e, #6fd8a5, #8fe0b9, #b3eacf, #d3f3e3, #f7fdfa
- Shades (toward black): #0c2c1d, #0b281a, #0b281a, #0a2417, #092015, #081c12, #071810, #071810, #05140d, #04100a

## Harmonies

- Complementary: #300d1e
- Analogous: #0d300e, #0d2f30
- Triadic: #1f0d30, #301f0d
- Split-complementary: #300d2f, #300e0d
- Tetradic: #0e0d30, #300d1e, #2f300d

## Colors that go with #0d301f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0d301f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Chobani (https://brandsweets.com/colors/brands/chobani-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #0d301f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Svelte (https://brandsweets.com/colors/brands/svelte-dev), New Balance (https://brandsweets.com/colors/brands/newbalance-com). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #0d301f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Slate Blue** #6a5acd [harmony, pool: triadic] — Slate Blue completes a triad with #0d301f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #0d301f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Alpine (https://brandsweets.com/palettes/cool#alpine), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #0d301f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com). — https://brandsweets.com/colors/mediumvioletred
- **Amber** #ffbf00 [pool] — Amber is paired with #0d301f in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 22 real palettes, including Instacart's brand system and Readymag's brand system put Blue beside #0d301f, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.39:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #248456 (4.51:1); AA: background → #919191 (4.56:1); AAA: text → #2fac70 (7.26:1); AAA: background → #b5b5b5 (7.02:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0d301f-a2beb4-d459d0-1f2d2c-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0d301f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.