# #0d1dfd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0d1dfd`
- RGB: rgb(13, 29, 253)
- HSL: hsl(236, 98%, 52%)
- OKLCH: oklch(0.464 0.301 265)
- Relative luminance: 0.0806
- Nearest named color: blue (#0000ff, Δ 1.767) — https://brandsweets.com/colors/blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0d1dfd

## Tints & shades

- Tints (toward white): #2634fd, #3a47fd, #535ffd, #6872fd, #8189fe, #9aa1fe, #aeb4fe, #c7cbfe, #dcdeff, #f5f6ff
- Shades (toward black): #0212ed, #0210d4, #020fc0, #020da7, #010b8d, #010974, #01075b, #010547, #00032d, #000214

## Harmonies

- Complementary: #fded0d
- Analogous: #0d95fd, #750dfd
- Triadic: #fd0d1d, #1dfd0d
- Split-complementary: #fd750d, #95fd0d
- Tetradic: #fd0d95, #fded0d, #0dfd75

## Colors that go with #0d1dfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0d1dfd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0d1dfd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0d1dfd: 10 real palettes, including CVS's brand system and Procter & Gamble's brand system, as the accent. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0d1dfd: 4 real palettes, including Canva's brand system and Spotify's brand system, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0d1dfd: 6 real palettes, including Activision's brand system and Pixar's brand system, as the supporting colour. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0d1dfd: 7 real palettes, including Unity's brand system and Cargo's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #0d1dfd in 5 real palettes, including Unity's brand system and Spotify's brand system, as the accent. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #0d1dfd, as the lead colour. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.04:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.61:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5863fd (4.62:1); AA: background → #c2c2c2 (4.51:1); AAA: text → #868efe (7.31:1); AAA: background → #f0f0f0 (7.06:1)

## Brands using this color

- **native Cybersecurity** — accent #0024ff (Δ 0.748) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Glossier** — accent #0600ff (Δ 1.614) — https://brandsweets.com/colors/brands/glossier-com
- **Gap** — accent #0000ff (Δ 1.767) — https://brandsweets.com/colors/brands/gap-com
- **Unity** — secondary #0000ff (Δ 1.767) — https://brandsweets.com/colors/brands/unity-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0d1dfd-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0d1dfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.