# #0d1696

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0d1696`
- RGB: rgb(13, 22, 150)
- HSL: hsl(236, 84%, 32%)
- OKLCH: oklch(0.326 0.196 266.6)
- Relative luminance: 0.0286
- Nearest named color: Deepsea Kraken (#082599, Δ 2.474) — https://brandsweets.com/colors/deepsea-kraken
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0d1696

## Tints & shades

- Tints (toward white): #101bb7, #121fd3, #1e2beb, #3a46ee, #5b65f1, #7c84f4, #989ef6, #b9bdf9, #d5d7fb, #f6f6fe
- Shades (toward black): #0c1488, #0b127a, #0a1171, #090f63, #070c54, #060a46, #050838, #04072f, #030521, #020313

## Harmonies

- Complementary: #968d0d
- Analogous: #0d5b96, #480d96
- Triadic: #960d16, #16960d
- Split-complementary: #96480d, #5b960d
- Tetradic: #960d5b, #968d0d, #0d9648

## Colors that go with #0d1696

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0d1696 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #0d1696's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0d1696: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0d1696: 4 real palettes, including Tide's brand system and Purina Pro Plan's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0d1696: 5 real palettes, including Bank of America's brand system and Warbyparker's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #0d1696 in 5 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #0d1696 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #0d1696 in 3 real palettes, including Confluent's brand system and Taco Bell's brand system, as the accent. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.36:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5b65f1 (4.58:1); AA: background → #969696 (4.52:1); AAA: text → #858cf4 (7.05:1); AAA: background → #bdbdbd (7.11:1)

## Brands using this color

- **Pepsi** — primary #0e0e96 (Δ 0.887) — https://brandsweets.com/colors/brands/pepsi-com
- **Pepsi** — accent #0e0e96 (Δ 0.887) — https://brandsweets.com/colors/brands/pepsi-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0d1696-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0d1696" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.