# #0d0dce

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0d0dce`
- RGB: rgb(13, 13, 206)
- HSL: hsl(240, 88%, 43%)
- OKLCH: oklch(0.393 0.261 265.5)
- Relative luminance: 0.0483
- Nearest named color: mediumblue (#0000cd, Δ 1.268) — https://brandsweets.com/colors/mediumblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0d0dce

## Tints & shades

- Tints (toward white): #0f0feb, #2222f1, #3f3ff3, #5757f4, #7474f6, #8c8cf8, #a9a9f9, #c1c1fb, #ddddfd, #f5f5fe
- Shades (toward black): #0c0cbb, #0b0ba8, #090995, #080881, #070773, #060660, #05054d, #04043a, #020226, #010113

## Harmonies

- Complementary: #cece0d
- Analogous: #0d6ece, #6e0dce
- Triadic: #ce0d0d, #0dce0d
- Split-complementary: #ce6e0d, #6ece0d
- Tetradic: #ce0d6e, #cece0d, #0dce6e

## Colors that go with #0d0dce

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0d0dce: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0d0dce — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pepsi (https://brandsweets.com/colors/brands/pepsi-com). — https://brandsweets.com/colors/crimson
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0d0dce: 4 real palettes, including Canva's brand system and Spotify's brand system, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0d0dce: 6 real palettes, including Activision's brand system and Unilever's brand system, as the supporting colour. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0d0dce: 6 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #0d0dce, as the lead colour. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #0d0dce in 8 real palettes, including Intercom's brand system and Doordash's brand system, as the supporting colour. Seen in: Intercom (https://brandsweets.com/colors/brands/intercom-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/orangered
- **Red** #ff0000 [pool] — Red is paired with #0d0dce in 4 real palettes, including 3M's brand system and Doordash's brand system, as the lead colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.68:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6161f5 (4.54:1); AA: background → #ababab (4.65:1); AAA: text → #8c8cf8 (7.22:1); AAA: background → #d4d4d4 (7.21:1)

## Brands using this color

- **Intercom** — primary #0007cb (Δ 1.126) — https://brandsweets.com/colors/brands/intercom-com
- **Intercom** — accent #0007cb (Δ 1.126) — https://brandsweets.com/colors/brands/intercom-com
- **Pfizer** — accent #0000c9 (Δ 1.666) — https://brandsweets.com/colors/brands/pfizer-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0d0dce-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0d0dce" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.