# #0c4cd4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0c4cd4`
- RGB: rgb(12, 76, 212)
- HSL: hsl(221, 89%, 44%)
- OKLCH: oklch(0.478 0.217 262.7)
- Relative luminance: 0.1
- Nearest named color: Denim (#1560bd, Δ 6.214) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0c4cd4

## Tints & shades

- Tints (toward white): #0e54ec, #2667f2, #3e78f4, #5b8cf5, #739df7, #8baef8, #a8c2fa, #c0d3fb, #dde7fd, #f5f8fe
- Shades (toward black): #0b45c1, #0a3eae, #09379a, #083087, #072974, #062260, #041b4d, #03153a, #020e27, #010713

## Harmonies

- Complementary: #d4950c
- Analogous: #0cafd4, #310cd4
- Triadic: #d40c4c, #4cd40c
- Split-complementary: #d4310c, #afd40c
- Tetradic: #d40caf, #d4950c, #0cd431

## Colors that go with #0c4cd4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0c4cd4: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0c4cd4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0c4cd4 in 6 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0c4cd4: 9 real palettes, including Gopro's brand system and Qualcomm's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0c4cd4: 5 real palettes, including Warp's brand system and Elastic's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0c4cd4: 10 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #0c4cd4: 6 real palettes, including MLB's brand system and Nissan's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), 3M (https://brandsweets.com/colors/brands/3m-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #0c4cd4 in 4 real palettes, including 1password's brand system and Telehealth, as the supporting colour. Seen in: 1password (https://brandsweets.com/colors/brands/1password-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0c4acf (7.25:1)
- On black (#000000): 3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #306ef3 (4.65:1); AA: background → #d1d1d1 (4.58:1); AAA: text → #6593f6 (7.06:1)

## Brands using this color

- **Soundcloud** — accent #044dd2 (Δ 0.418) — https://brandsweets.com/colors/brands/soundcloud-com
- **HP** — accent #024ad8 (Δ 0.826) — https://brandsweets.com/colors/brands/hp-com
- **Dairy Queen** — accent #0b4cdb (Δ 1.091) — https://brandsweets.com/colors/brands/dairyqueen-com
- **Warbyparker** — accent #1050d0 (Δ 1.113) — https://brandsweets.com/colors/brands/warbyparker-com
- **UEFA** — accent #1e4fd0 (Δ 1.353) — https://brandsweets.com/colors/brands/uefa-com
- **Oreo** — primary #0047d9 (Δ 1.4) — https://brandsweets.com/colors/brands/oreo-com
- **Zillow** — secondary #0444d4 (Δ 1.81) — https://brandsweets.com/colors/brands/zillow-com

## Curated palettes containing it

- **Campus** (friendly, cool, clean) — #1d4ed8, #64748b, #f59e0b, #ffffff, #1e293b — Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students. — tool: https://brandsweets.com/palettes/new/1d4ed8-64748b-f59e0b-ffffff-1e293b — collection: https://brandsweets.com/palettes/friendly
- **Peacock** (jewel-tones, vivid, cool, bold) — #0d9488, #1d4ed8, #a21caf, #ffffff, #0c1a2b — Teal, cobalt and magenta at full chroma on white — jewel tones in daylight; the trick is a near-black text with a blue cast. — tool: https://brandsweets.com/palettes/new/0d9488-1d4ed8-a21caf-ffffff-0c1a2b — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0c4cd4-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0c4cd4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.