# #0c196e A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#0c196e` - RGB: rgb(12, 25, 110) - HSL: hsl(232, 80%, 24%) - OKLCH: oklch(0.279 0.145 267.3) - Relative luminance: 0.019 - Nearest named color: midnightblue (#191970, Δ 1.643) — https://brandsweets.com/colors/midnightblue - Moods: cool, vivid, dark, technical, modern, luxury, bold - Page: https://brandsweets.com/colors/0c196e ## Tints & shades - Tints (toward white): #10218e, #1429b3, #1730d3, #2c45e8, #4c61eb, #6c7eef, #919ef3, #b1baf6, #d6dbfa, #f6f7fe - Shades (toward black): #0b1765, #0a155c, #091353, #081149, #070f40, #060d37, #050b2e, #040825, #03061c, #020412 ## Harmonies - Complementary: #6e610c - Analogous: #0c4a6e, #300c6e - Triadic: #6e0c19, #196e0c - Split-complementary: #6e300c, #4a6e0c - Tetradic: #6e0c4a, #6e610c, #0c6e30 ## Colors that go with #0c196e Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0c196e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal - **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #0c196e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Plaid (https://brandsweets.com/colors/brands/plaid-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue - **Blue** #0000ff [pool] — 4 real palettes, including Monzo's brand system and Penpot's brand system put Blue beside #0c196e, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Sketch (https://brandsweets.com/colors/brands/sketch-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0c196e: 7 real palettes, including Purina Pro Plan's brand system and Glacier, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt - **Crimson** #dc143c [pool] — Crimson is paired with #0c196e in 5 real palettes, including Nintendo's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson - **Denim** #1560bd [pool] — Designers have shipped Denim with #0c196e: 12 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Skechers (https://brandsweets.com/colors/brands/skechers-com), KLM (https://brandsweets.com/colors/brands/klm-com). — https://brandsweets.com/colors/denim - **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #0c196e: 4 real palettes, including Glacier and First Snow, as the supporting colour. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), First Snow (https://brandsweets.com/palettes/cool#first-snow), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Opera (https://brandsweets.com/colors/brands/opera-com). — https://brandsweets.com/colors/powderblue - **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #0c196e in 8 real palettes, including Discord's brand system and Spectrum's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Spectrum (https://brandsweets.com/colors/brands/spectrum-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), GEICO (https://brandsweets.com/colors/brands/geico-com). — https://brandsweets.com/colors/royalblue ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 15.22:1 — AA pass, AA-large pass, AAA pass - On black (#000000): 1.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5569ec (4.62:1); AA: background → #8c8c8c (4.53:1); AAA: text → #7e8ef1 (7.03:1); AAA: background → #b0b0b0 (7.02:1) ## Brands using this color - **Crest** — secondary #001c71 (Δ 1.173) — https://brandsweets.com/colors/brands/crest-com - **Bank of America** — secondary #012169 (Δ 1.907) — https://brandsweets.com/colors/brands/bankofamerica-com ## Fonts for this mood - technical: https://brandsweets.com/fonts/mood/technical - modern: https://brandsweets.com/fonts/mood/modern - luxury: https://brandsweets.com/fonts/mood/luxury - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0c196e-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#0c196e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.