# #0b80f4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0b80f4`
- RGB: rgb(11, 128, 244)
- HSL: hsl(210, 91%, 50%)
- OKLCH: oklch(0.608 0.196 255)
- Relative luminance: 0.2204
- Nearest named color: Azure (#007fff, Δ 1.694) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0b80f4

## Tints & shades

- Tints (toward white): #248cf5, #3c99f6, #50a3f7, #68b0f8, #80bdf9, #99c9fa, #b1d6fb, #c5e0fc, #ddedfd, #f5faff
- Shades (toward black): #0a73db, #0969c8, #085caf, #07529c, #064584, #05386b, #042e58, #03213f, #02172c, #010a13

## Harmonies

- Complementary: #f4800b
- Analogous: #0bf4f4, #0b0bf4
- Triadic: #f40b80, #80f40b
- Split-complementary: #f40b0b, #f4f40b
- Tetradic: #f40bf4, #f4800b, #0bf40b

## Colors that go with #0b80f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0b80f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0b80f4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #0b80f4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #0b80f4 in 12 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Readymag's brand system and Cargo's brand system put Blue beside #0b80f4, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0b80f4: 11 real palettes, including Carrefour's brand system and Behance's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0b80f4: 9 real palettes, including Patreon's brand system and Venmo's brand system, as the supporting colour. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0b80f4: 18 real palettes, including Coursera's brand system and Venmo's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Venmo (https://brandsweets.com/colors/brands/venmo-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Motorola (https://brandsweets.com/colors/brands/motorola-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.88:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0b75e0 (4.53:1); AA: background → #171717 (4.62:1); AAA: text → #0857a6 (7.18:1)
- On black (#000000): 5.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3c99f6 (7.08:1)

## Brands using this color

- **Opensea** — primary #0484fc (Δ 1.486) — https://brandsweets.com/colors/brands/opensea-io
- **Bluesky Social** — primary #1484fc (Δ 1.573) — https://brandsweets.com/colors/brands/bsky-app
- **PostHog** — secondary #2f80fa (Δ 1.699) — https://brandsweets.com/colors/brands/posthog-com
- **Readymag** — primary #1484eb (Δ 1.838) — https://brandsweets.com/colors/brands/readymag-com
- **Bluesky Social** — secondary #0085ff (Δ 1.963) — https://brandsweets.com/colors/brands/bsky-app

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0b80f4-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0b80f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.