# #0b72cb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0b72cb`
- RGB: rgb(11, 114, 203)
- HSL: hsl(208, 90%, 42%)
- OKLCH: oklch(0.549 0.161 252.2)
- Relative luminance: 0.1642
- Nearest named color: Campanula (#3473b7, Δ 3.632) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0b72cb

## Tints & shades

- Tints (toward white): #0c82e9, #1b8ef3, #389df5, #51a9f6, #6eb7f7, #8bc5f9, #a3d1fa, #c0e0fc, #d8ecfd, #f5fafe
- Shades (toward black): #0a67b8, #095ca5, #085496, #074983, #063e6f, #05335c, #042949, #03203a, #021627, #010b13

## Harmonies

- Complementary: #cb650b
- Analogous: #0bcbc5, #0b11cb
- Triadic: #cb0b72, #72cb0b
- Split-complementary: #cb0b11, #cbc50b
- Tetradic: #c50bcb, #cb650b, #11cb0b

## Colors that go with #0b72cb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0b72cb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0b72cb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0b72cb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0b72cb in 11 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #0b72cb, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0b72cb: 13 real palettes, including Intel's brand system and General Mills's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0b72cb: 6 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0b72cb: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0859a0 (7.13:1)
- On black (#000000): 4.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0b77d5 (4.61:1); AA: background → #f7f7f7 (4.58:1); AAA: text → #349af4 (7.07:1)

## Brands using this color

- **Dell** — accent #0672cb (Δ 0.103) — https://brandsweets.com/colors/brands/dell-com
- **Intel** — secondary #0071c5 (Δ 1.012) — https://brandsweets.com/colors/brands/intel-com
- **American Express** — accent #006fcf (Δ 1.139) — https://brandsweets.com/colors/brands/americanexpress-com
- **PlanetScale** — accent #0b6ec5 (Δ 1.354) — https://brandsweets.com/colors/brands/planetscale-com
- **KLM** — secondary #0070c2 (Δ 1.511) — https://brandsweets.com/colors/brands/klm-com
- **Subaru** — secondary #1971d4 (Δ 1.542) — https://brandsweets.com/colors/brands/subaru-com
- **Pizza Hut** — accent #266dcc (Δ 1.556) — https://brandsweets.com/colors/brands/pizzahut-com
- **Skechers** — accent #1973c1 (Δ 1.66) — https://brandsweets.com/colors/brands/skechers-com
- **General Mills** — accent #0074c1 (Δ 1.762) — https://brandsweets.com/colors/brands/generalmills-com
- **Xbox** — accent #0078d4 (Δ 1.968) — https://brandsweets.com/colors/brands/xbox-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0b72cb-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0b72cb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.