# #0aa996

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0aa996`
- RGB: rgb(10, 169, 150)
- HSL: hsl(173, 89%, 35%)
- OKLCH: oklch(0.659 0.118 181)
- Relative luminance: 0.3064
- Nearest named color: Hobgoblin (#01ad8f, Δ 1.823) — https://brandsweets.com/colors/hobgoblin
- Moods: vivid
- Page: https://brandsweets.com/colors/0aa996

## Tints & shades

- Tints (toward white): #0cc6b0, #0de7ce, #21f2da, #3ef4df, #60f6e4, #7df7e9, #9af9ee, #b7fbf3, #d8fdf9, #f5fefd
- Shades (toward black): #099a89, #088c7c, #077d70, #066f63, #066056, #044d45, #043f38, #03302b, #02221e, #011311

## Harmonies

- Complementary: #a90a1c
- Analogous: #0aa947, #0a6ca9
- Triadic: #960aa9, #a9960a
- Split-complementary: #a90a6c, #a9470a
- Tetradic: #470aa9, #a90a1c, #6ca90a

## Colors that go with #0aa996

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0aa996: softer than #000 and cool enough to feel like part of the same palette. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0aa996: 4 real palettes, including Canva's brand system and Arctic, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #0aa996 in 4 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Fintech Trust and Tide Pool put Midnight Blue beside #0aa996, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #0aa996 in 5 real palettes, including Khan Academy's brand system and Confluent's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Confluent (https://brandsweets.com/colors/brands/confluent-io), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #0aa996 in 11 real palettes, including Resort and Rain Garden, as the text colour against it. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/taupe
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #0aa996 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink
- **Orange Red** #ff4500 [harmony, pool: split] — Orange Red is a split-complement of #0aa996: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #088274 (4.71:1); AA: background → #2e2e2e (4.61:1); AAA: text → #066056 (7.46:1); AAA: background → #030303 (7:1)
- On black (#000000): 7.13:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0aa996-a2bebe-d459a3-1f292d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0aa996" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.