# #0aa494

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0aa494`
- RGB: rgb(10, 164, 148)
- HSL: hsl(174, 89%, 34%)
- OKLCH: oklch(0.646 0.114 182.7)
- Relative luminance: 0.2875
- Nearest named color: Hobgoblin (#01ad8f, Δ 3.027) — https://brandsweets.com/colors/hobgoblin
- Moods: vivid
- Page: https://brandsweets.com/colors/0aa494

## Tints & shades

- Tints (toward white): #0bc1af, #0de3cd, #1cf2dc, #3ef4e2, #5bf5e6, #78f7ea, #9af9f0, #b7fbf4, #d8fdf9, #f5fefe
- Shades (toward black): #099587, #08877a, #07786d, #066a60, #055c53, #044d46, #043f39, #03302c, #02221f, #011311

## Harmonies

- Complementary: #a40a19
- Analogous: #0aa447, #0a66a4
- Triadic: #940aa4, #a4940a
- Split-complementary: #a40a66, #a4470a
- Tetradic: #470aa4, #a40a19, #66a40a

## Colors that go with #0aa494

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0aa494: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Canva's brand system put Blue beside #0aa494, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Kia (https://brandsweets.com/colors/brands/kia-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #0aa494 in 6 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0aa494: 6 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Tide Pool and Fintech Trust put Midnight Blue beside #0aa494, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #0aa494 in 7 real palettes, including Khan Academy's brand system and Confluent's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Confluent (https://brandsweets.com/colors/brands/confluent-io), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #0aa494: 4 real palettes, including Fintech Trust and Olympics's brand system, as the supporting colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Olympics (https://brandsweets.com/colors/brands/olympics-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #0aa494 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #088276 (4.7:1); AA: background → #2b2b2b (4.55:1); AAA: text → #066057 (7.45:1)
- On black (#000000): 6.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0aa999 (7.15:1)

## Curated palettes containing it

- **Coastal** (cool, light, clean) — #2a9d8f, #8ecae6, #e9c46a, #f7fafc, #1a2b3c — Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water. — tool: https://brandsweets.com/palettes/new/2a9d8f-8ecae6-e9c46a-f7fafc-1a2b3c — collection: https://brandsweets.com/palettes/cool
- **Diner** (retro, vivid, playful, bold) — #e63946, #2a9d8f, #f4d35e, #fffdf5, #1d1d1b — Cherry red, mint-teal and butter yellow — chrome-and-vinyl retro; the red does the work, the teal cools it. — tool: https://brandsweets.com/palettes/new/e63946-2a9d8f-f4d35e-fffdf5-1d1d1b — collection: https://brandsweets.com/palettes/retro

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0aa494-a2bebe-d459a1-1f292d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0aa494" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.