# #0a77eb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0a77eb`
- RGB: rgb(10, 119, 235)
- HSL: hsl(211, 92%, 48%)
- OKLCH: oklch(0.582 0.196 256.1)
- Relative luminance: 0.1926
- Nearest named color: Azure (#007fff, Δ 3.478) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0a77eb

## Tints & shades

- Tints (toward white): #1983f5, #3191f6, #4a9ef7, #62abf8, #7bb8f9, #93c5fb, #acd2fc, #c4dffd, #ddedfe, #f5faff
- Shades (toward black): #096dd7, #0860bf, #0757ab, #064a93, #05407f, #04366c, #032a53, #032040, #021427, #010a14

## Harmonies

- Complementary: #eb7e0a
- Analogous: #0ae7eb, #0e0aeb
- Triadic: #eb0a77, #77eb0a
- Split-complementary: #eb0e0a, #e7eb0a
- Tetradic: #eb0ae7, #eb7e0a, #0aeb0e

## Colors that go with #0a77eb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0a77eb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0a77eb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #0a77eb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #0a77eb in 11 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including BBC's brand system and EA's brand system put Blue beside #0a77eb, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0a77eb: 12 real palettes, including Carrefour's brand system and Nokia's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Behance (https://brandsweets.com/colors/brands/behance-net), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0a77eb: 5 real palettes, including Webflow's brand system and NBA's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0a77eb: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0a74e6 (4.51:1); AA: background → #0a0a0a (4.57:1); AAA: text → #0757ab (7.09:1)
- On black (#000000): 4.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4099f7 (7.12:1)

## Brands using this color

- **Guinness** — secondary #1a73e8 (Δ 1.055) — https://brandsweets.com/colors/brands/guinness-com
- **BBC** — secondary #0071f1 (Δ 1.863) — https://brandsweets.com/colors/brands/bbc-com
- **Carrefour** — secondary #0970e6 (Δ 1.905) — https://brandsweets.com/colors/brands/carrefour-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0a77eb-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0a77eb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.