# #0a607f

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0a607f`
- RGB: rgb(10, 96, 127)
- HSL: hsl(196, 85%, 27%)
- OKLCH: oklch(0.459 0.088 229.9)
- Relative luminance: 0.0996
- Nearest named color: Blue Velvet (#0d6183, Δ 0.699) — https://brandsweets.com/colors/blue-velvet
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/0a607f

## Tints & shades

- Tints (toward white): #0d79a0, #1092c1, #12abe2, #2bbaee, #50c6f1, #71d1f4, #92dcf6, #b4e6f9, #d5f1fc, #f6fcfe
- Shades (toward black): #0a5976, #084e68, #08475e, #074055, #06394b, #052e3d, #042734, #03202a, #02151c, #020e13

## Harmonies

- Complementary: #7f2a0a
- Analogous: #0a7f64, #0a267f
- Triadic: #7f0a60, #607f0a
- Split-complementary: #7f0a26, #7f640a
- Tetradic: #640a7f, #7f2a0a, #267f0a

## Colors that go with #0a607f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #0a607f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #0a607f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/royalblue
- **Amber** #ffbf00 [pool] — Amber is paired with #0a607f in 4 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and Activision's brand system put Blue beside #0a607f, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), Activision (https://brandsweets.com/colors/brands/activision-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #0a607f: 4 real palettes, including Open House and Alpine, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0a607f: 6 real palettes, including Fintech Trust and Unilever's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Unilever (https://brandsweets.com/colors/brands/unilever-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0a607f: 16 real palettes, including Dutch Bros's brand system and The New York Times's brand system, as the accent. Seen in: Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), HP (https://brandsweets.com/colors/brands/hp-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #0a607f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.02:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.99:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0e80aa (4.69:1); AA: background → #cfcfcf (4.5:1); AAA: text → #11a0d4 (7:1); AAA: background → #ffffff (7.02:1)

## Brands using this color

- **Capital One** — secondary #255f82 (Δ 1.527) — https://brandsweets.com/colors/brands/capitalone-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0a607f-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0a607f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.