# #0a484d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0a484d`
- RGB: rgb(10, 72, 77)
- HSL: hsl(184, 77%, 17%)
- OKLCH: oklch(0.368 0.059 203.4)
- Relative luminance: 0.0524
- Nearest named color: Tropical Forest (#024a43, Δ 2.141) — https://brandsweets.com/colors/tropical-forest
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/0a484d

## Tints & shades

- Tints (toward white): #0f6a71, #138c95, #18aeb9, #1dd0dd, #41dbe6, #66e2eb, #8ae9f0, #aef0f4, #d2f7f9, #f6fdfe
- Shades (toward black): #094448, #083c3f, #08373b, #073336, #062f32, #052629, #052224, #041e20, #031517, #021112

## Harmonies

- Complementary: #4d0e0a
- Analogous: #0a4d30, #0a274d
- Triadic: #4d0a48, #484d0a
- Split-complementary: #4d0a27, #4d300a
- Tetradic: #300a4d, #4d0e0a, #274d0a

## Colors that go with #0a484d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: complementary] — Crimson sits directly opposite #0a484d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #0a484d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Astro (https://brandsweets.com/colors/brands/astro-build), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #0a484d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 8 real palettes, including Jeep's brand system and Alaska Airlines's brand system put Blue beside #0a484d, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #0a484d, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #0a484d: 5 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #0a484d: 6 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #0a484d: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #12848c (4.7:1); AA: background → #adadad (4.57:1); AAA: text → #17a6b0 (7.12:1); AAA: background → #d6d6d6 (7.06:1)

## Brands using this color

- **Zendesk** — accent #17494d (Δ 0.874) — https://brandsweets.com/colors/brands/zendesk-com
- **HubSpot** — primary #124548 (Δ 1.104) — https://brandsweets.com/colors/brands/hubspot-com
- **HubSpot** — accent #124548 (Δ 1.104) — https://brandsweets.com/colors/brands/hubspot-com
- **Disney** — secondary #054553 (Δ 1.702) — https://brandsweets.com/colors/brands/disney-com
- **Jeep** — secondary #1e4544 (Δ 1.8) — https://brandsweets.com/colors/brands/jeep-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0a484d-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0a484d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.