# #0a1917

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0a1917`
- RGB: rgb(10, 25, 23)
- HSL: hsl(172, 43%, 7%)
- OKLCH: oklch(0.199 0.021 184.8)
- Relative luminance: 0.0082
- Nearest named color: Black Stallion (#0e191c, Δ 1.235) — https://brandsweets.com/colors/black-stallion
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/0a1917

## Tints & shades

- Tints (toward white): #173a36, #245b54, #317c72, #3f9d90, #54bbad, #74c8bd, #95d5cc, #b6e2dc, #d7efec, #f8fcfc
- Shades (toward black): #0a1a17, #091614, #091614, #091614, #091614, #071211, #071211, #071211, #060f0d, #060f0d

## Harmonies

- Complementary: #1a0a0c
- Analogous: #0a1a10, #0a141a
- Triadic: #170a1a, #1a170a
- Split-complementary: #1a0a14, #1a100a
- Tetradic: #100a1a, #1a0a0c, #141a0a

## Colors that go with #0a1917

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #0a1917 without the hard edge of pure #000. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Puma (https://brandsweets.com/colors/brands/puma-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #0a1917 in 18 real palettes, including Warner Bros.'s brand system and Lemon Squeezy's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including MongoDB's brand system and CVS's brand system put Blue beside #0a1917, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #0a1917 in 10 real palettes, including Yahoo's brand system and Prepare your taste buds...'s brand system, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Cartier's brand system put Blush Pink beside #0a1917, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Woodsmoke put Brown beside #0a1917, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #0a1917, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #0a1917 in 6 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.04:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.16:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #348379 (4.67:1); AA: background → #808080 (4.57:1); AAA: text → #43a89a (7.31:1); AAA: background → #a3a3a3 (7.15:1)

## Brands using this color

- **Perplexity** — text #091717 (Δ 0.833) — https://brandsweets.com/colors/brands/perplexity
- **Character** — primary #11181c (Δ 1.652) — https://brandsweets.com/colors/brands/character-ai
- **Character** — text #11181c (Δ 1.652) — https://brandsweets.com/colors/brands/character-ai
- **Sweetgreen** — primary #0e150e (Δ 1.908) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Sweetgreen** — text #0e150e (Δ 1.908) — https://brandsweets.com/colors/brands/sweetgreen-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0a1917-a2bebe-d459a5-1f292d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0a1917" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.