# #0a100a

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0a100a`
- RGB: rgb(10, 16, 10)
- HSL: hsl(120, 23%, 5%)
- OKLCH: oklch(0.164 0.016 144.8)
- Relative luminance: 0.0046
- Nearest named color: Jedi Night (#041108, Δ 1.345) — https://brandsweets.com/colors/jedi-night
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/0a100a

## Tints & shades

- Tints (toward white): #1b2c1b, #2f4b2f, #416841, #528452, #68a168, #85b285, #a1c4a1, #bdd6bd, #dce9dc, #f9fbf9
- Shades (toward black): #0a100a, #0a100a, #0a100a, #0a100a, #0a100a, #080d08, #080d08, #080d08, #080d08, #080d08

## Harmonies

- Complementary: #100a10
- Analogous: #0d100a, #0a100d
- Triadic: #0a0a10, #100a0a
- Split-complementary: #0d0a10, #100a0d
- Tetradic: #0a0d10, #100a10, #100d0a

## Colors that go with #0a100a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #0a100a without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #0a100a in 17 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 20 real palettes, including Robinhood's brand system and native Cybersecurity's brand system put Blue beside #0a100a, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #0a100a in 10 real palettes, including Neobank and Render's brand system, as the lead colour. Seen in: Neobank (https://brandsweets.com/palettes/vivid#neobank), Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including State Farm's brand system and Velvet put Brown beside #0a100a, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside #0a100a, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #0a100a in 4 real palettes, including Velvet and Coffee Bar, as the accent. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #0a100a: 7 real palettes, including Estate and Diner, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner), Arctic (https://brandsweets.com/palettes/clean#arctic), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.24:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #518151 (4.61:1); AA: background → #7d7d7d (4.67:1); AAA: text → #6ca36c (7.09:1); AAA: background → #9c9c9c (7.01:1)

## Brands using this color

- **Wise** — text #0e0f0c (Δ 1.019) — https://brandsweets.com/colors/brands/wise-com
- **Robinhood** — text #110e08 (Δ 1.454) — https://brandsweets.com/colors/brands/robinhood-com
- **Asana** — text #0d0d0d (Δ 1.643) — https://brandsweets.com/colors/brands/asana-com
- **Render** — text #0d0d0d (Δ 1.643) — https://brandsweets.com/colors/brands/render-com
- **Foot Locker** — primary #0e1111 (Δ 1.655) — https://brandsweets.com/colors/brands/footlocker-com
- **Foot Locker** — text #0e1111 (Δ 1.655) — https://brandsweets.com/colors/brands/footlocker-com
- **Amazon** — text #0f1111 (Δ 1.774) — https://brandsweets.com/colors/brands/amazon-com
- **Linear** — text #0d0e10 (Δ 1.825) — https://brandsweets.com/colors/brands/linear
- **Twitch** — text #0e0e10 (Δ 1.9) — https://brandsweets.com/colors/brands/twitch-tv

## Curated palettes containing it

- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid
- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0a100a-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0a100a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.