# #09aa49

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#09aa49`
- RGB: rgb(9, 170, 73)
- HSL: hsl(144, 90%, 35%)
- OKLCH: oklch(0.645 0.181 148.8)
- Relative luminance: 0.2929
- Nearest named color: Fennel Fiasco (#00aa44, Δ 0.557) — https://brandsweets.com/colors/fennel-fiasco
- Moods: vivid
- Page: https://brandsweets.com/colors/09aa49

## Tints & shades

- Tints (toward white): #0ac756, #0ce964, #20f375, #3df587, #5ff79c, #7cf8ae, #99fac0, #b6fbd2, #d8fde7, #f5fef9
- Shades (toward black): #089b43, #078d3d, #077e36, #066f30, #05612a, #044e21, #033f1b, #033015, #02220f, #011308

## Harmonies

- Complementary: #aa0969
- Analogous: #19aa09, #09aa9a
- Triadic: #4909aa, #aa4909
- Split-complementary: #9a09aa, #aa0919
- Tetradic: #0919aa, #aa0969, #aa9a09

## Colors that go with #09aa49

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #09aa49: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #09aa49, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #09aa49 in 5 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #09aa49 in 8 real palettes, including Obsidian's brand system and Chime's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Chime (https://brandsweets.com/colors/brands/chime-com), Meadow (https://brandsweets.com/palettes/light#meadow), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #09aa49 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #09aa49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #09aa49 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #09aa49 in 3 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #07883b (4.57:1); AA: background → #2b2b2b (4.62:1); AAA: text → #05662c (7.13:1)
- On black (#000000): 6.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #09ae4b (7.17:1)

## Brands using this color

- **Heineken** — primary #00a650 (Δ 1.595) — https://brandsweets.com/colors/brands/heineken-com
- **Olympics** — accent #00a651 (Δ 1.673) — https://brandsweets.com/colors/brands/olympics-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/09aa49-a2beb0-ca59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#09aa49" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.