# #098ff6 A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#098ff6` - RGB: rgb(9, 143, 246) - HSL: hsl(206, 93%, 50%) - OKLCH: oklch(0.642 0.183 250.7) - Relative luminance: 0.2636 - Nearest named color: dodgerblue (#1e90ff, Δ 1.503) — https://brandsweets.com/colors/dodgerblue - Moods: cool, vivid, technical, modern - Page: https://brandsweets.com/colors/098ff6 ## Tints & shades - Tints (toward white): #229af7, #3aa6f8, #4eaff9, #66baf9, #7fc5fa, #98d0fb, #b0dbfc, #c4e4fd, #ddeffe, #f5fbff - Shades (toward black): #0881dd, #0776ca, #0667b1, #065c9d, #054d85, #043f6c, #033459, #022540, #021a2c, #010b14 ## Harmonies - Complementary: #f67009 - Analogous: #09f6e6, #0919f6 - Triadic: #f6098f, #8ff609 - Split-complementary: #f60919, #f6e609 - Tetradic: #e609f6, #f67009, #19f609 ## Colors that go with #098ff6 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #098ff6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Disney (https://brandsweets.com/colors/brands/disney-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal - **Amber** #ffbf00 [pool] — Amber is paired with #098ff6 in 11 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 11 real palettes, including Unity's brand system and Readymag's brand system put Blue beside #098ff6, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #098ff6: 9 real palettes, including Carrefour's brand system and Blue Mono, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Behance (https://brandsweets.com/colors/brands/behance-net), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt - **Crimson** #dc143c [pool] — Crimson is paired with #098ff6 in 8 real palettes, including NASCAR's brand system and Behance's brand system, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson - **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #098ff6 in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange - **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #098ff6: 9 real palettes, including Venmo's brand system and Patreon's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue - **Dark Goldenrod** #b8860b [harmony: complementary] — Dark Goldenrod sits directly opposite #098ff6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkgoldenrod ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 3.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0778cf (4.57:1); AA: background → #262626 (4.52:1); AAA: text → #065999 (7.25:1) - On black (#000000): 6.27:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #229af7 (7.03:1) ## Brands using this color - **Unity** — primary #0892ff (Δ 1.47) — https://brandsweets.com/colors/brands/unity-com - **Venmo** — primary #008cff (Δ 1.662) — https://brandsweets.com/colors/brands/venmo-com ## Curated palettes containing it - **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer ## Fonts for this mood - technical: https://brandsweets.com/fonts/mood/technical - modern: https://brandsweets.com/fonts/mood/modern ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/098ff6-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#098ff6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.