# #097fc8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#097fc8`
- RGB: rgb(9, 127, 200)
- HSL: hsl(203, 91%, 41%)
- OKLCH: oklch(0.577 0.144 245.4)
- Relative luminance: 0.1941
- Nearest named color: Haddock’s Sweater (#277aba, Δ 2.361) — https://brandsweets.com/colors/haddocks-sweater
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/097fc8

## Tints & shades

- Tints (toward white): #0b91e5, #159ff4, #32abf5, #50b7f7, #6dc3f8, #85cdf9, #a2d9fb, #c0e5fc, #d8effd, #f5fbff
- Shades (toward black): #0872b4, #0869a6, #075d92, #06507f, #054770, #043b5d, #032e49, #032236, #021927, #010c13

## Harmonies

- Complementary: #c85209
- Analogous: #09c8b1, #0920c8
- Triadic: #c8097f, #7fc809
- Split-complementary: #c80920, #c8b109
- Tetradic: #b109c8, #c85209, #20c809

## Colors that go with #097fc8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #097fc8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #097fc8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #097fc8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #097fc8 in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Readymag's brand system and Activision's brand system put Blue beside #097fc8, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Activision (https://brandsweets.com/colors/brands/activision-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #097fc8: 10 real palettes, including Hershey's's brand system and General Mills's brand system, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #097fc8: 8 real palettes, including Astro's brand system and Telegram's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #097fc8: 5 real palettes, including Honda's brand system and AT&T's brand system, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), AT&T (https://brandsweets.com/colors/brands/att-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0979be (4.68:1); AA: background → #0d0d0d (4.52:1); AAA: text → #075d92 (7.02:1)
- On black (#000000): 4.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0b9bf4 (7.01:1)

## Brands using this color

- **Olympics** — primary #0081c8 (Δ 0.555) — https://brandsweets.com/colors/brands/olympics-com
- **NASCAR** — accent #007ac2 (Δ 1.622) — https://brandsweets.com/colors/brands/nascar-com
- **Wired** — primary #057dbc (Δ 1.885) — https://brandsweets.com/colors/brands/wired-com
- **Hershey's** — accent #007bbd (Δ 1.944) — https://brandsweets.com/colors/brands/hersheys-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/097fc8-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#097fc8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.