# #0975ce

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0975ce`
- RGB: rgb(9, 117, 206)
- HSL: hsl(207, 92%, 42%)
- OKLCH: oklch(0.558 0.162 251.6)
- Relative luminance: 0.1724
- Nearest named color: Haddock’s Sweater (#277aba, Δ 3.804) — https://brandsweets.com/colors/haddocks-sweater
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0975ce

## Tints & shades

- Tints (toward white): #0a86eb, #1992f5, #36a0f7, #4facf8, #6cbaf9, #89c7fa, #a2d3fb, #bfe1fc, #d8ecfd, #f5faff
- Shades (toward black): #086aba, #075fa6, #065698, #064b84, #054071, #04355d, #032a49, #02213b, #021627, #010b14

## Harmonies

- Complementary: #ce6109
- Analogous: #09cec4, #0912ce
- Triadic: #ce0975, #75ce09
- Split-complementary: #ce0912, #cec409
- Tetradic: #c409ce, #ce6109, #12ce09

## Colors that go with #0975ce

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0975ce: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0975ce — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0975ce on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0975ce in 11 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including BBC's brand system and Activision's brand system put Blue beside #0975ce, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), Activision (https://brandsweets.com/colors/brands/activision-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0975ce: 13 real palettes, including Intel's brand system and General Mills's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0975ce: 6 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0975ce: 8 real palettes, including Astro's brand system and Venmo's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #07599d (7.18:1)
- On black (#000000): 4.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0978d3 (4.64:1); AA: background → #fafafa (4.52:1); AAA: text → #2c9bf6 (7.13:1)

## Brands using this color

- **Dell** — accent #0672cb (Δ 0.914) — https://brandsweets.com/colors/brands/dell-com
- **Xbox** — accent #0078d4 (Δ 1.126) — https://brandsweets.com/colors/brands/xbox-com
- **Subaru** — secondary #1971d4 (Δ 1.535) — https://brandsweets.com/colors/brands/subaru-com
- **Chevrolet** — secondary #0077d9 (Δ 1.701) — https://brandsweets.com/colors/brands/chevrolet-com
- **American Express** — accent #006fcf (Δ 1.717) — https://brandsweets.com/colors/brands/americanexpress-com
- **Intel** — secondary #0071c5 (Δ 1.727) — https://brandsweets.com/colors/brands/intel-com
- **Disney** — primary #0077da (Δ 1.849) — https://brandsweets.com/colors/brands/disney-com
- **Motorola** — secondary #0e77da (Δ 1.895) — https://brandsweets.com/colors/brands/motorola-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0975ce-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0975ce" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.