# #0972b3

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0972b3`
- RGB: rgb(9, 114, 179)
- HSL: hsl(203, 90%, 37%)
- OKLCH: oklch(0.533 0.131 245)
- Relative luminance: 0.1535
- Nearest named color: Brilliant Blue (#0075b3, Δ 0.852) — https://brandsweets.com/colors/brilliant-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0972b3

## Tints & shades

- Tints (toward white): #0b85d0, #0c97ed, #25a4f4, #42b0f5, #64bff7, #81cbf8, #9ed7fa, #bbe3fb, #d8effd, #f5fbfe
- Shades (toward black): #0969a5, #085d91, #075383, #064a74, #054166, #043452, #042b44, #032235, #021622, #010c13

## Harmonies

- Complementary: #b34b09
- Analogous: #09b39f, #091db3
- Triadic: #b30972, #72b309
- Split-complementary: #b3091d, #b39f09
- Tetradic: #9f09b3, #b34b09, #1db309

## Colors that go with #0972b3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0972b3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0972b3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0972b3 in 9 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #0972b3, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0972b3: 10 real palettes, including Glacier and General Mills's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0972b3: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #0972b3 in 16 real palettes, including State Farm's brand system and McDonald's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0972b3: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #085d91 (7.04:1)
- On black (#000000): 4.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0a7bc2 (4.63:1); AA: background → #f0f0f0 (4.53:1); AAA: text → #129cf3 (7.08:1)

## Brands using this color

- **AT&T** — secondary #0072b2 (Δ 0.265) — https://brandsweets.com/colors/brands/att-com
- **Linkedin** — primary #0073b1 (Δ 0.499) — https://brandsweets.com/colors/brands/linkedin-com
- **Discover** — secondary #1e71ac (Δ 1.195) — https://brandsweets.com/colors/brands/discover-com
- **Capital One** — accent #0276b1 (Δ 1.253) — https://brandsweets.com/colors/brands/capitalone-com
- **Venmo** — accent #0070ba (Δ 1.354) — https://brandsweets.com/colors/brands/venmo-com
- **Lemon Squeezy** — accent #0075ad (Δ 1.427) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **State Farm** — accent #0a70bc (Δ 1.633) — https://brandsweets.com/colors/brands/statefarm-com
- **LEGO** — accent #006db7 (Δ 1.715) — https://brandsweets.com/colors/brands/lego-com

## Curated palettes containing it

- **Glacier** (winter, cool, clean, technical) — #0077b6, #90e0ef, #023e8a, #f3f9fc, #03045e — Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth. — tool: https://brandsweets.com/palettes/new/0077b6-90e0ef-023e8a-f3f9fc-03045e — collection: https://brandsweets.com/palettes/winter
- **Deep Water** (ocean, dark, cool, luxury) — #00b4d8, #0077b6, #caf0f8, #03045e, #e8f6fb — Cyan and mid-blue on abyss navy with a foam highlight — the ocean at depth; the darker the surface, the brighter the water. — tool: https://brandsweets.com/palettes/new/00b4d8-0077b6-caf0f8-03045e-e8f6fb — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0972b3-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0972b3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.