# #096fc3

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#096fc3`
- RGB: rgb(9, 111, 195)
- HSL: hsl(207, 91%, 40%)
- OKLCH: oklch(0.537 0.154 251.4)
- Relative luminance: 0.1537
- Nearest named color: Campanula (#3473b7, Δ 3.182) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/096fc3

## Tints & shades

- Tints (toward white): #0b80e0, #1590f4, #2e9bf5, #4ba9f7, #68b7f8, #85c5f9, #a2d3fb, #bbdffc, #d8ecfd, #f5faff
- Shades (toward black): #0864af, #085ca1, #07518d, #06487f, #053d6b, #043258, #032a49, #031f36, #021627, #010b13

## Harmonies

- Complementary: #c35d09
- Analogous: #09c3ba, #0912c3
- Triadic: #c3096f, #6fc309
- Split-complementary: #c30912, #c3ba09
- Tetradic: #ba09c3, #c35d09, #12c309

## Colors that go with #096fc3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #096fc3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #096fc3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #096fc3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #096fc3 in 10 real palettes, including Wikipedia's brand system and McDonald's's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #096fc3, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #096fc3: 13 real palettes, including Intel's brand system and General Mills's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #096fc3: 6 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #096fc3: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #07599c (7.2:1)
- On black (#000000): 4.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0a78d1 (4.62:1); AA: background → #f0f0f0 (4.52:1); AAA: text → #2e9bf5 (7.12:1)

## Brands using this color

- **KLM** — secondary #0070c2 (Δ 0.364) — https://brandsweets.com/colors/brands/klm-com
- **PlanetScale** — accent #0b6ec5 (Δ 0.445) — https://brandsweets.com/colors/brands/planetscale-com
- **Intel** — secondary #0071c5 (Δ 0.576) — https://brandsweets.com/colors/brands/intel-com
- **State Farm** — accent #0a70bc (Δ 1.18) — https://brandsweets.com/colors/brands/statefarm-com
- **Skechers** — accent #1973c1 (Δ 1.381) — https://brandsweets.com/colors/brands/skechers-com
- **Dell** — accent #0672cb (Δ 1.396) — https://brandsweets.com/colors/brands/dell-com
- **General Mills** — accent #0074c1 (Δ 1.458) — https://brandsweets.com/colors/brands/generalmills-com
- **Venmo** — accent #0070ba (Δ 1.517) — https://brandsweets.com/colors/brands/venmo-com
- **American Express** — accent #006fcf (Δ 1.868) — https://brandsweets.com/colors/brands/americanexpress-com
- **LEGO** — accent #006db7 (Δ 1.95) — https://brandsweets.com/colors/brands/lego-com
- **Pizza Hut** — accent #266dcc (Δ 1.958) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/096fc3-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#096fc3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.