# #096df1

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#096df1`
- RGB: rgb(9, 109, 241)
- HSL: hsl(214, 93%, 49%)
- OKLCH: oklch(0.566 0.215 259)
- Relative luminance: 0.1735
- Nearest named color: Bluerocratic (#1f66ff, Δ 2.701) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/096df1

## Tints & shades

- Tints (toward white): #1d7bf7, #3589f8, #4e98f9, #66a6f9, #7fb4fa, #93c0fb, #abcefc, #c4ddfd, #ddebfe, #f5f9ff
- Shades (toward black): #0865dd, #0759c5, #0650b1, #064599, #053c85, #04316c, #032859, #021d40, #02142c, #010914

## Harmonies

- Complementary: #f18c09
- Analogous: #09e2f1, #1809f1
- Triadic: #f1096d, #6df109
- Split-complementary: #f11809, #e2f109
- Tetradic: #f109e2, #f18c09, #09f118

## Colors that go with #096df1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #096df1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #096df1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Chase (https://brandsweets.com/colors/brands/chase-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #096df1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #096df1 in 10 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including EA's brand system and BBC's brand system put Blue beside #096df1, as the supporting colour. Seen in: EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #096df1: 13 real palettes, including Carrefour's brand system and Nokia's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #096df1: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #096df1: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0753b6 (7.19:1)
- On black (#000000): 4.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0970f6 (4.66:1); AA: background → #fafafa (4.5:1); AAA: text → #4e98f9 (7.18:1)

## Brands using this color

- **GEICO** — secondary #026df1 (Δ 0.141) — https://brandsweets.com/colors/brands/geico-com
- **Webflow** — primary #146cf4 (Δ 0.579) — https://brandsweets.com/colors/brands/webflow-com
- **Ubisoft** — accent #006ef5 (Δ 0.637) — https://brandsweets.com/colors/brands/ubisoft-com
- **EA** — accent #0070f3 (Δ 0.753) — https://brandsweets.com/colors/brands/ea-com
- **Vercel** — accent #0070f3 (Δ 0.753) — https://brandsweets.com/colors/brands/vercel
- **BBC** — secondary #0071f1 (Δ 0.952) — https://brandsweets.com/colors/brands/bbc-com
- **Sephora** — secondary #136bea (Δ 1.134) — https://brandsweets.com/colors/brands/sephora-com
- **MongoDB** — secondary #006cfa (Δ 1.39) — https://brandsweets.com/colors/brands/mongodb-com
- **Elastic** — accent #0d6efd (Δ 1.837) — https://brandsweets.com/colors/brands/elastic-co
- **Carrefour** — secondary #0970e6 (Δ 1.865) — https://brandsweets.com/colors/brands/carrefour-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/096df1-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#096df1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.