# #096dd7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#096dd7`
- RGB: rgb(9, 109, 215)
- HSL: hsl(211, 92%, 44%)
- OKLCH: oklch(0.546 0.182 256)
- Relative luminance: 0.159
- Nearest named color: Royal Blue (#4169e1, Δ 3.679) — https://brandsweets.com/colors/royalblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/096dd7

## Tints & shades

- Tints (toward white): #0a79f0, #2389f6, #3b96f7, #59a6f8, #71b3f9, #89c0fa, #a7d0fb, #bfddfc, #ddedfe, #f5faff
- Shades (toward black): #0863c4, #0759b0, #074f9d, #064589, #053b76, #043162, #03284e, #021e3b, #021427, #010a14

## Harmonies

- Complementary: #d77409
- Analogous: #09d4d7, #0c09d7
- Triadic: #d7096d, #6dd709
- Split-complementary: #d70c09, #d4d709
- Tetradic: #d709d4, #d77409, #09d70c

## Colors that go with #096dd7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #096dd7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #096dd7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #096dd7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #096dd7 in 11 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including BBC's brand system and EA's brand system put Blue beside #096dd7, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #096dd7: 13 real palettes, including Carrefour's brand system and Unilever's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #096dd7: 6 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #096dd7: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Elastic (https://brandsweets.com/colors/brands/elastic-co), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0757ab (7.09:1)
- On black (#000000): 4.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0972e1 (4.51:1); AA: background → #f5f5f5 (4.61:1); AAA: text → #4099f7 (7.12:1)

## Brands using this color

- **Foot Locker** — accent #036ad8 (Δ 0.85) — https://brandsweets.com/colors/brands/footlocker-com
- **Khan Academy** — accent #0069d6 (Δ 1.116) — https://brandsweets.com/colors/brands/khanacademy-org
- **GitHub** — accent #0969da (Δ 1.168) — https://brandsweets.com/colors/brands/github
- **Walmart** — secondary #0071dc (Δ 1.211) — https://brandsweets.com/colors/brands/walmart-com
- **NBA** — secondary #0268d6 (Δ 1.353) — https://brandsweets.com/colors/brands/nba-com
- **Subaru** — secondary #1971d4 (Δ 1.366) — https://brandsweets.com/colors/brands/subaru-com
- **American Express** — accent #006fcf (Δ 1.41) — https://brandsweets.com/colors/brands/americanexpress-com
- **Loom** — primary #1868db (Δ 1.455) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.455) — https://brandsweets.com/colors/brands/loom-com
- **ASUS** — accent #006ce1 (Δ 1.582) — https://brandsweets.com/colors/brands/asus-com
- **Fitbit** — secondary #1967d2 (Δ 1.624) — https://brandsweets.com/colors/brands/fitbit-com
- **Pizza Hut** — accent #266dcc (Δ 1.955) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/096dd7-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#096dd7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.