# #0967d3

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0967d3`
- RGB: rgb(9, 103, 211)
- HSL: hsl(212, 92%, 43%)
- OKLCH: oklch(0.53 0.184 257.1)
- Relative luminance: 0.1446
- Nearest named color: Denim (#1560bd, Δ 3.721) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0967d3

## Tints & shades

- Tints (toward white): #0a75f0, #1e83f6, #3b93f7, #54a0f8, #71b1f9, #89befa, #a7cefb, #bfdcfc, #ddecfe, #f5faff
- Shades (toward black): #085dbf, #0754ab, #064a98, #064184, #053976, #043062, #03264e, #021d3b, #021327, #010a14

## Harmonies

- Complementary: #d37409
- Analogous: #09ccd3, #0f09d3
- Triadic: #d30967, #67d309
- Split-complementary: #d30f09, #ccd309
- Tetradic: #d309cc, #d37409, #09d30f

## Colors that go with #0967d3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0967d3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0967d3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0967d3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0967d3 in 10 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Headspace's brand system put Blue beside #0967d3, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0967d3: 13 real palettes, including Unilever's brand system and Carrefour's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Intel (https://brandsweets.com/colors/brands/intel-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0967d3: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0967d3: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Elastic (https://brandsweets.com/colors/brands/elastic-co), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.4:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0756b0 (7.08:1)
- On black (#000000): 3.89:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0a73eb (4.66:1); AA: background → #ebebeb (4.53:1); AAA: text → #4598f7 (7.09:1)

## Brands using this color

- **NBA** — secondary #0268d6 (Δ 0.506) — https://brandsweets.com/colors/brands/nba-com
- **Fitbit** — secondary #1967d2 (Δ 0.52) — https://brandsweets.com/colors/brands/fitbit-com
- **Postman** — accent #0265d2 (Δ 0.599) — https://brandsweets.com/colors/brands/postman-com
- **Khan Academy** — accent #0069d6 (Δ 0.648) — https://brandsweets.com/colors/brands/khanacademy-org
- **Foot Locker** — accent #036ad8 (Δ 1.034) — https://brandsweets.com/colors/brands/footlocker-com
- **Apple** — accent #0066cc (Δ 1.155) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 1.155) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 1.155) — https://brandsweets.com/colors/brands/unilever-com
- **GitHub** — accent #0969da (Δ 1.171) — https://brandsweets.com/colors/brands/github
- **HashiCorp** — primary #2264d6 (Δ 1.222) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.222) — https://brandsweets.com/colors/brands/hashicorp-com
- **Loom** — primary #1868db (Δ 1.395) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.395) — https://brandsweets.com/colors/brands/loom-com
- **Box** — primary #0061d5 (Δ 1.647) — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 (Δ 1.647) — https://brandsweets.com/colors/brands/box-com
- **Strava** — accent #0060d0 (Δ 1.911) — https://brandsweets.com/colors/brands/strava-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0967d3-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0967d3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.