# #0966fb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0966fb`
- RGB: rgb(9, 102, 251)
- HSL: hsl(217, 97%, 51%)
- OKLCH: oklch(0.561 0.235 261)
- Relative luminance: 0.1653
- Nearest named color: Blue Ribbon (#0066ff, Δ 0.616) — https://brandsweets.com/colors/blue-ribbon
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0966fb

## Tints & shades

- Tints (toward white): #2275fc, #3682fc, #4f92fc, #68a1fd, #81b1fd, #96bdfd, #afcdfe, #c8ddfe, #dce9fe, #f5f9ff
- Shades (toward black): #045be7, #0353d3, #0349ba, #023fa1, #02378d, #022d74, #01245a, #011a41, #01122d, #000814

## Harmonies

- Complementary: #fb9e09
- Analogous: #09dffb, #2509fb
- Triadic: #fb0966, #66fb09
- Split-complementary: #fb2509, #dffb09
- Tetradic: #fb09df, #fb9e09, #09fb25

## Colors that go with #0966fb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0966fb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0966fb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0966fb in 8 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Dropbox's brand system and MongoDB's brand system put Blue beside #0966fb, as the accent. Seen in: Dropbox (https://brandsweets.com/colors/brands/dropbox-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0966fb: 13 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0966fb: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0966fb: 8 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0966fb: 7 real palettes, including OnePlus's brand system and ASUS's brand system, as the supporting colour. Seen in: OnePlus (https://brandsweets.com/colors/brands/oneplus-com), ASUS (https://brandsweets.com/colors/brands/asus-com), PostHog (https://brandsweets.com/colors/brands/posthog-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #034fc9 (7.08:1)
- On black (#000000): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #136cfb (4.57:1); AA: background → #f7f7f7 (4.55:1); AAA: text → #5495fc (7.08:1)

## Brands using this color

- **WWE** — accent #0166ff (Δ 0.612) — https://brandsweets.com/colors/brands/wwe-com
- **IBM** — secondary #0f62fe (Δ 0.971) — https://brandsweets.com/colors/brands/ibm-com
- **Yahoo** — accent #0f69ff (Δ 0.971) — https://brandsweets.com/colors/brands/yahoo-com
- **IBM** — accent #0062fe (Δ 1.057) — https://brandsweets.com/colors/brands/ibm-com
- **Square** — primary #006aff (Δ 1.07) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 1.07) — https://brandsweets.com/colors/brands/squareup-com
- **Behance** — primary #1769ff (Δ 1.097) — https://brandsweets.com/colors/brands/behance-net
- **Dropbox** — secondary #0061fe (Δ 1.259) — https://brandsweets.com/colors/brands/dropbox-com
- **Dropbox** — primary #0061ff (Δ 1.312) — https://brandsweets.com/colors/brands/dropbox-com
- **MongoDB** — secondary #006cfa (Δ 1.365) — https://brandsweets.com/colors/brands/mongodb-com
- **Nivea** — secondary #0f60ff (Δ 1.421) — https://brandsweets.com/colors/brands/nivea-com
- **Cisco** — secondary #0a60ff (Δ 1.444) — https://brandsweets.com/colors/brands/cisco-com
- **Wayfair** — secondary #1364f1 (Δ 1.568) — https://brandsweets.com/colors/brands/wayfair-com
- **Docker** — secondary #2560ff (Δ 1.59) — https://brandsweets.com/colors/brands/docker-com
- **Toyota** — accent #145fff (Δ 1.599) — https://brandsweets.com/colors/brands/toyota-com
- **OnePlus** — accent #2660f5 (Δ 1.733) — https://brandsweets.com/colors/brands/oneplus-com
- **Webflow** — primary #146cf4 (Δ 1.833) — https://brandsweets.com/colors/brands/webflow-com
- **Spectrum** — accent #005eff (Δ 1.916) — https://brandsweets.com/colors/brands/spectrum-com
- **Elastic** — accent #0d6efd (Δ 1.919) — https://brandsweets.com/colors/brands/elastic-co

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0966fb-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0966fb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.