# #0959c8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0959c8`
- RGB: rgb(9, 89, 200)
- HSL: hsl(215, 91%, 41%)
- OKLCH: oklch(0.492 0.187 259.3)
- Relative luminance: 0.1137
- Nearest named color: Denim (#1560bd, Δ 2.673) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0959c8

## Tints & shades

- Tints (toward white): #0b66e5, #1572f4, #3284f5, #5095f7, #6da7f8, #85b6f9, #a2c7fb, #c0d9fc, #d8e8fd, #f5f9ff
- Shades (toward black): #0850b4, #084aa6, #074192, #06387f, #053270, #04295d, #032049, #031836, #021127, #010913

## Harmonies

- Complementary: #c87809
- Analogous: #09b8c8, #1909c8
- Triadic: #c80959, #59c809
- Split-complementary: #c81909, #b8c809
- Tetradic: #c809b8, #c87809, #09c819

## Colors that go with #0959c8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0959c8: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0959c8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0959c8 in 7 real palettes, including Warner Bros.'s brand system and NBA's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Pixar's brand system and Zillow's brand system put Blue beside #0959c8, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Activision (https://brandsweets.com/colors/brands/activision-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0959c8: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0959c8: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0959c8: 7 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #0959c8: 8 real palettes, including Nissan's brand system and Campbell's's brand system, as the supporting colour. Seen in: Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0952b9 (7.19:1)
- On black (#000000): 3.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #106ff4 (4.6:1); AA: background → #d9d9d9 (4.54:1); AAA: text → #5598f7 (7.22:1)

## Brands using this color

- **Gopro** — primary #0059c2 (Δ 0.998) — https://brandsweets.com/colors/brands/gopro-com
- **ElevenLabs** — accent #0a59d2 (Δ 1.567) — https://brandsweets.com/colors/brands/elevenlabs-io
- **Nissan** — accent #005fcc (Δ 1.579) — https://brandsweets.com/colors/brands/nissanusa-com
- **Coursera** — accent #0056d2 (Δ 1.761) — https://brandsweets.com/colors/brands/coursera-org
- **Bank of America** — accent #0053c2 (Δ 1.855) — https://brandsweets.com/colors/brands/bankofamerica-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0959c8-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0959c8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.