# #09549a

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#09549a`
- RGB: rgb(9, 84, 154)
- HSL: hsl(209, 89%, 32%)
- OKLCH: oklch(0.445 0.132 253)
- Relative luminance: 0.0873
- Nearest named color: Blue Chip (#1d5699, Δ 1.221) — https://brandsweets.com/colors/blue-chip
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/09549a

## Tints & shades

- Tints (toward white): #0b66bc, #0d76d9, #1888f2, #3597f3, #56a8f5, #78baf7, #95c9f9, #b7dafb, #d4e9fc, #f5fafe
- Shades (toward black): #084c8c, #07447d, #073f74, #063765, #052f57, #042748, #03203a, #031a30, #021222, #010b13

## Harmonies

- Complementary: #9a4f09
- Analogous: #099a98, #090b9a
- Triadic: #9a0954, #549a09
- Split-complementary: #9a090b, #9a9809
- Tetradic: #98099a, #9a4f09, #0b9a09

## Colors that go with #09549a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #09549a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #09549a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #09549a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #09549a in 6 real palettes, including McDonald's's brand system and Warner Bros.'s brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #09549a, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Activision (https://brandsweets.com/colors/brands/activision-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #09549a: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #09549a: 4 real palettes, including Venmo's brand system and Coursera's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #09549a: 7 real palettes, including Campbell's's brand system and MLB's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.65:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0d76d9 (4.61:1); AA: background → #c7c7c7 (4.52:1); AAA: text → #399af3 (7.09:1); AAA: background → #f5f5f5 (7.01:1)

## Brands using this color

- **Tesco** — accent #00539f (Δ 0.937) — https://brandsweets.com/colors/brands/tesco-com
- **General Mills** — secondary #0054a6 (Δ 1.951) — https://brandsweets.com/colors/brands/generalmills-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/09549a-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#09549a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.