# #0953dc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0953dc`
- RGB: rgb(9, 83, 220)
- HSL: hsl(219, 92%, 45%)
- OKLCH: oklch(0.498 0.219 261.9)
- Relative luminance: 0.1141
- Nearest named color: Denim (#1560bd, Δ 5.925) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0953dc

## Tints & shades

- Tints (toward white): #0a5cf5, #2870f6, #4080f7, #5990f8, #76a4f9, #8eb4fa, #a7c4fb, #bfd5fc, #dde8fe, #f5f8ff
- Shades (toward black): #084cc9, #0844b5, #073da2, #06368e, #052e7a, #042562, #031e4e, #02163b, #020f27, #010714

## Harmonies

- Complementary: #dc9209
- Analogous: #09bddc, #2909dc
- Triadic: #dc0953, #53dc09
- Split-complementary: #dc2909, #bddc09
- Tetradic: #dc09bd, #dc9209, #09dc29

## Colors that go with #0953dc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0953dc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0953dc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0953dc in 7 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Headspace's brand system and Dropbox's brand system put Blue beside #0953dc, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0953dc: 10 real palettes, including Gopro's brand system and NBA's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0953dc: 7 real palettes, including Elastic's brand system and Warp's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Warp (https://brandsweets.com/colors/brands/warp-dev), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0953dc: 11 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #0953dc: 6 real palettes, including Nissan's brand system and MLB's brand system, as the supporting colour. Seen in: Nissan (https://brandsweets.com/colors/brands/nissanusa-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Bose (https://brandsweets.com/colors/brands/bose-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.4:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #094ece (7.02:1)
- On black (#000000): 3.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #236df6 (4.59:1); AA: background → #d9d9d9 (4.53:1); AAA: text → #5d94f8 (7.06:1)

## Brands using this color

- **Walmart** — primary #0453e4 (Δ 1.234) — https://brandsweets.com/colors/brands/walmart-com
- **Dairy Queen** — accent #0b4cdb (Δ 1.548) — https://brandsweets.com/colors/brands/dairyqueen-com
- **Square** — secondary #005ad9 (Δ 1.637) — https://brandsweets.com/colors/brands/squareup-com
- **Coursera** — accent #0056d2 (Δ 1.692) — https://brandsweets.com/colors/brands/coursera-org
- **Warbyparker** — accent #1050d0 (Δ 1.992) — https://brandsweets.com/colors/brands/warbyparker-com

## Curated palettes containing it

- **Campus** (friendly, cool, clean) — #1d4ed8, #64748b, #f59e0b, #ffffff, #1e293b — Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students. — tool: https://brandsweets.com/palettes/new/1d4ed8-64748b-f59e0b-ffffff-1e293b — collection: https://brandsweets.com/palettes/friendly
- **Peacock** (jewel-tones, vivid, cool, bold) — #0d9488, #1d4ed8, #a21caf, #ffffff, #0c1a2b — Teal, cobalt and magenta at full chroma on white — jewel tones in daylight; the trick is a near-black text with a blue cast. — tool: https://brandsweets.com/palettes/new/0d9488-1d4ed8-a21caf-ffffff-0c1a2b — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0953dc-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0953dc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.