# #0940d7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0940d7`
- RGB: rgb(9, 64, 215)
- HSL: hsl(224, 92%, 44%)
- OKLCH: oklch(0.459 0.234 263.8)
- Relative luminance: 0.0863
- Nearest named color: Lapis on Neptune (#1f22d2, Δ 4.704) — https://brandsweets.com/colors/lapis-on-neptune
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0940d7

## Tints & shades

- Tints (toward white): #0a47f0, #235bf6, #3b6df7, #5983f8, #7195f9, #89a8fa, #a7bdfb, #bfd0fc, #dde5fe, #f5f8ff
- Shades (toward black): #083ac4, #0734b0, #072f9d, #062989, #052376, #041d62, #03174e, #02113b, #020c27, #010614

## Harmonies

- Complementary: #d7a009
- Analogous: #09a7d7, #3909d7
- Triadic: #d70940, #40d709
- Split-complementary: #d73909, #a7d709
- Tetradic: #d709a7, #d7a009, #09d739

## Colors that go with #0940d7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0940d7: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0940d7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0940d7 in 5 real palettes, including Walmart's brand system and Binance's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Binance (https://brandsweets.com/colors/brands/binance-com), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0940d7: 9 real palettes, including Qualcomm's brand system and Gopro's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/cornflowerblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0940d7: 10 real palettes, including Coursera's brand system and Cargo's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #0940d7: 5 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/firebrick
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #0940d7 in 7 real palettes, including Spotify's brand system and Indigo SaaS, as the lead colour. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Unity (https://brandsweets.com/colors/brands/unity-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 16 real palettes, including MLB's brand system and Purina Pro Plan's brand system put Midnight Blue beside #0940d7, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.7:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.73:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #366af7 (4.56:1); AA: background → #c7c7c7 (4.56:1); AAA: text → #6c92f9 (7.12:1); AAA: background → #f5f5f5 (7.07:1)

## Brands using this color

- **Zillow** — secondary #0444d4 (Δ 0.851) — https://brandsweets.com/colors/brands/zillow-com
- **Zillow** — primary #0443dc (Δ 1.016) — https://brandsweets.com/colors/brands/zillow-com
- **Oreo** — primary #0047d9 (Δ 1.414) — https://brandsweets.com/colors/brands/oreo-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0940d7-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0940d7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.