# #09409f

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#09409f`
- RGB: rgb(9, 64, 159)
- HSL: hsl(218, 89%, 33%)
- OKLCH: oklch(0.404 0.164 261.1)
- Relative luminance: 0.0623
- Nearest named color: Cobalt Blue (#0047ab, Δ 2.578) — https://brandsweets.com/colors/cobalt
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/09409f

## Tints & shades

- Tints (toward white): #0b4ec1, #0d59de, #1c6bf2, #397ef3, #5b94f5, #78a7f7, #9abdf9, #b7d0fb, #d8e6fd, #f5f9fe
- Shades (toward black): #083a91, #083582, #072f74, #062965, #05255c, #041f4d, #04193f, #031330, #020e22, #010813

## Harmonies

- Complementary: #9f6809
- Analogous: #098b9f, #1d099f
- Triadic: #9f0940, #409f09
- Split-complementary: #9f1d09, #8b9f09
- Tetradic: #9f098b, #9f6809, #099f1d

## Colors that go with #09409f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #09409f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #09409f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #09409f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 8 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #09409f, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #09409f: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Peacock (https://brandsweets.com/colors/brands/peacocktv-com). — https://brandsweets.com/colors/cornflowerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #09409f: 6 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 17 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #09409f, as that palette's text colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #09409f in 5 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Intercom (https://brandsweets.com/colors/brands/intercom-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.35:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #216ef2 (4.58:1); AA: background → #b5b5b5 (4.56:1); AAA: text → #6097f6 (7.25:1); AAA: background → #e0e0e0 (7.08:1)

## Brands using this color

- **Procter & Gamble** — accent #003da5 (Δ 1.308) — https://brandsweets.com/colors/brands/pg-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/09409f-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#09409f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.