# #093da5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#093da5`
- RGB: rgb(9, 61, 165)
- HSL: hsl(220, 90%, 34%)
- OKLCH: oklch(0.404 0.175 262.3)
- Relative luminance: 0.0611
- Nearest named color: Blue Hour (#0034ab, Δ 2.321) — https://brandsweets.com/colors/blue-hour
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/093da5

## Tints & shades

- Tints (toward white): #0a47c2, #0c54e4, #1b63f3, #3d7af5, #5a8ef6, #77a2f8, #99b9fa, #b6cdfb, #d8e4fd, #f5f8fe
- Shades (toward black): #083796, #073288, #062d79, #06276b, #05225c, #041d4e, #03173f, #031230, #020c22, #010713

## Harmonies

- Complementary: #a57109
- Analogous: #098ba5, #2309a5
- Triadic: #a5093d, #3da509
- Split-complementary: #a52309, #8ba509
- Tetradic: #a5098b, #a57109, #09a523

## Colors that go with #093da5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #093da5: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #093da5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #093da5's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 7 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #093da5, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #093da5: 5 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #093da5: 6 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 16 real palettes, including Blue Mono and Fintech Trust put Midnight Blue beside #093da5, as that palette's text colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Air France (https://brandsweets.com/colors/brands/airfrance-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #093da5 in 5 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Intercom (https://brandsweets.com/colors/brands/intercom-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.45:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.22:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2a6df4 (4.59:1); AA: background → #b3b3b3 (4.51:1); AAA: text → #6495f7 (7.18:1); AAA: background → #dedede (7.02:1)

## Brands using this color

- **Procter & Gamble** — accent #003da5 (Δ 0.368) — https://brandsweets.com/colors/brands/pg-com
- **Warbyparker** — secondary #1144a9 (Δ 1.983) — https://brandsweets.com/colors/brands/warbyparker-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/093da5-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#093da5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.