# #09391e

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#09391e`
- RGB: rgb(9, 57, 30)
- HSL: hsl(146, 73%, 13%)
- OKLCH: oklch(0.305 0.07 153.7)
- Relative luminance: 0.0308
- Nearest named color: Melancholia (#12390d, Δ 2.125) — https://brandsweets.com/colors/melancholia
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/09391e

## Tints & shades

- Tints (toward white): #0f6133, #158445, #1bac5a, #20cf6c, #3de184, #60e69a, #88ecb3, #abf2ca, #d3f8e3, #f6fef9
- Shades (toward black): #08351c, #083119, #072c17, #062815, #062815, #062312, #051f10, #041a0e, #03160c, #031209

## Harmonies

- Complementary: #390924
- Analogous: #0c3909, #093936
- Triadic: #1e0939, #391e09
- Split-complementary: #360939, #39090c
- Tetradic: #090c39, #390924, #393609

## Colors that go with #09391e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #09391e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Chobani (https://brandsweets.com/colors/brands/chobani-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #09391e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Loom (https://brandsweets.com/colors/brands/loom-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #09391e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/rust
- **Teal** #008080 [harmony, pool: analogous] — Teal is #09391e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Alpine (https://brandsweets.com/palettes/cool#alpine), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #09391e in 7 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Instacart's brand system and Minecraft's brand system put Blue beside #09391e, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #09391e, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #09391e in 4 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #158947 (4.7:1); AA: background → #999999 (4.56:1); AAA: text → #1bac5a (7.1:1); AAA: background → #bfbfbf (7.07:1)

## Brands using this color

- **WhatsApp** — secondary #103928 (Δ 1.803) — https://brandsweets.com/colors/brands/whatsapp-com
- **Instacart** — primary #043b2b (Δ 1.983) — https://brandsweets.com/colors/brands/instacart-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/09391e-a2beb1-ce59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#09391e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.