# #09174e

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#09174e`
- RGB: rgb(9, 23, 78)
- HSL: hsl(228, 79%, 17%)
- OKLCH: oklch(0.237 0.103 266.8)
- Relative luminance: 0.0122
- Nearest named color: Interstellar Blue (#001155, Δ 2.32) — https://brandsweets.com/colors/interstellar-blue
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/09174e

## Tints & shades

- Tints (toward white): #0d2272, #122c97, #1637bb, #1a42e0, #3f61e9, #647fed, #889df1, #adbbf5, #d1d9fa, #f6f7fe
- Shades (toward black): #091549, #071340, #07113b, #061037, #060f32, #050c29, #040b25, #040920, #030717, #020512

## Harmonies

- Complementary: #4e4009
- Analogous: #09394e, #1e094e
- Triadic: #4e0917, #174e09
- Split-complementary: #4e1e09, #394e09
- Tetradic: #4e0939, #4e4009, #094e1e

## Colors that go with #09174e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #09174e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #09174e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gallery (https://brandsweets.com/palettes/editorial#gallery), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #09174e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Asana (https://brandsweets.com/colors/brands/asana-com), Intel (https://brandsweets.com/colors/brands/intel-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #09174e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Sentry (https://brandsweets.com/colors/brands/sentry-io), Marvel (https://brandsweets.com/colors/brands/marvel-com), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/slateblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #09174e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #09174e in 14 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Penpot's brand system and Monzo's brand system put Blue beside #09174e, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #09174e in 6 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.88:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4d6cea (4.65:1); AA: background → #858585 (4.57:1); AAA: text → #7b92ef (7.2:1); AAA: background → #a8a8a8 (7.1:1)

## Brands using this color

- **Lufthansa** — primary #05164d (Δ 0.634) — https://brandsweets.com/colors/brands/lufthansa-com
- **Spectrum** — secondary #00194a (Δ 1.314) — https://brandsweets.com/colors/brands/spectrum-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/09174e-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#09174e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
