# #090b09

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#090b09`
- RGB: rgb(9, 11, 9)
- HSL: hsl(120, 10%, 4%)
- OKLCH: oklch(0.146 0.005 145.3)
- Relative luminance: 0.0032
- Nearest named color: Black Wash (#0c0c0c, Δ 0.972) — https://brandsweets.com/colors/black-wash
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/090b09

## Tints & shades

- Tints (toward white): #1e241e, #354135, #495a49, #607660, #768f76, #8fa38f, #abbaab, #c4cfc4, #e0e6e0, #f9faf9
- Shades (toward black): #090b09, #090b09, #090b09, #090b09, #090b09, #090b09, #090b09, #090b09, #090b09, #090b09

## Harmonies

- Complementary: #0b090b
- Analogous: #0a0b09, #090b0a
- Triadic: #09090b, #0b0909
- Split-complementary: #0a090b, #0b090a
- Tetradic: #090a0b, #0b090b, #0b0a09

## Colors that go with #090b09

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #090b09 without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #090b09 in 16 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Pfizer's brand system and Robinhood's brand system put Blue beside #090b09, as the supporting colour. Seen in: Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #090b09 in 10 real palettes, including Circuit and Render's brand system, as the lead colour. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Neobank (https://brandsweets.com/palettes/vivid#neobank). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and State Farm's brand system put Brown beside #090b09, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside #090b09, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/burgundy
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #090b09: 7 real palettes, including Estate and Diner, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner), Arctic (https://brandsweets.com/palettes/clean#arctic), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 9 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #090b09, as the text colour against it. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.75:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #657b65 (4.57:1); AA: background → #7a7a7a (4.6:1); AAA: text → #869c86 (7.11:1); AAA: background → #9c9c9c (7.19:1)

## Brands using this color

- **Bun** — text #0a0a0a (Δ 0.57) — https://brandsweets.com/colors/brands/bun-sh
- **Framer** — text #0a0a0a (Δ 0.57) — https://brandsweets.com/colors/brands/framer
- **MetaMask** — primary #0a0a0a (Δ 0.57) — https://brandsweets.com/colors/brands/metamask-io
- **MetaMask** — text #0a0a0a (Δ 0.57) — https://brandsweets.com/colors/brands/metamask-io
- **Pfizer** — primary #0a0a0a (Δ 0.57) — https://brandsweets.com/colors/brands/pfizer-com
- **Pfizer** — text #0a0a0a (Δ 0.57) — https://brandsweets.com/colors/brands/pfizer-com
- **Coinbase** — text #0a0b0d (Δ 0.923) — https://brandsweets.com/colors/brands/coinbase
- **Webflow** — text #080808 (Δ 1.311) — https://brandsweets.com/colors/brands/webflow-com
- **Asana** — text #0d0d0d (Δ 1.388) — https://brandsweets.com/colors/brands/asana-com
- **Render** — text #0d0d0d (Δ 1.388) — https://brandsweets.com/colors/brands/render-com
- **Airbus** — primary #070b11 (Δ 1.772) — https://brandsweets.com/colors/brands/airbus-com
- **Airbus** — text #070b11 (Δ 1.772) — https://brandsweets.com/colors/brands/airbus-com
- **Olympics** — text #0d0d10 (Δ 1.798) — https://brandsweets.com/colors/brands/olympics-com
- **Linear** — text #0d0e10 (Δ 1.924) — https://brandsweets.com/colors/brands/linear
- **Wise** — text #0e0f0c (Δ 1.986) — https://brandsweets.com/colors/brands/wise-com

## Curated palettes containing it

- **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical
- **Streetwear** (bold, vivid, dark) — #ff3b30, #ffffff, #ffe600, #0a0a0a — Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size. — tool: https://brandsweets.com/palettes/new/ff3b30-ffffff-ffe600-0a0a0a — collection: https://brandsweets.com/palettes/bold
- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/090b09-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#090b09" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.