# #090713

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#090713`
- RGB: rgb(9, 7, 19)
- HSL: hsl(250, 46%, 5%)
- OKLCH: oklch(0.139 0.027 291.1)
- Relative luminance: 0.0026
- Nearest named color: Narwhal Grey (#080813, Δ 0.485) — https://brandsweets.com/colors/narwhal-grey
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/090713

## Tints & shades

- Tints (toward white): #191334, #2a2159, #3a2d7b, #4a3a9c, #5f4cbd, #7d6ec9, #9b8fd6, #b9b1e2, #dad6f0, #f8f8fc
- Shades (toward black): #090713, #090713, #090713, #090713, #090713, #07060f, #07060f, #07060f, #07060f, #07060f

## Harmonies

- Complementary: #111307
- Analogous: #070b13, #0f0713
- Triadic: #130907, #071309
- Split-complementary: #130f07, #0b1307
- Tetradic: #13070b, #111307, #07130f

## Colors that go with #090713

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #090713 without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #090713 in 16 real palettes, including Southwest Airlines's brand system and Ahrefs's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Pfizer's brand system and Glossier's brand system put Blue beside #090713, as the supporting colour. Seen in: Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Uber (https://brandsweets.com/colors/brands/uber-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #090713 in 10 real palettes, including Gemstone and Circuit, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Circuit (https://brandsweets.com/palettes/technical#circuit), Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and Garnet put Brown beside #090713, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Rare Beauty's brand system and Mailchimp's brand system put Burgundy beside #090713, as the supporting colour. Seen in: Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/burgundy
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #090713: 6 real palettes, including Estate and Arctic, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Arctic (https://brandsweets.com/palettes/clean#arctic), Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #090713, as the text colour against it. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.97:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7a6ac8 (4.72:1); AA: background → #787878 (4.52:1); AAA: text → #988cd4 (7.04:1); AAA: background → #999999 (7.01:1)

## Brands using this color

- **Airbus** — primary #070b11 (Δ 1.889) — https://brandsweets.com/colors/brands/airbus-com
- **Airbus** — text #070b11 (Δ 1.889) — https://brandsweets.com/colors/brands/airbus-com

## Curated palettes containing it

- **Midnight Luxe** (luxury, dark, elegant) — #cbb26a, #8b83a8, #b8b8c8, #0a0a12, #efe9dd — Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size. — tool: https://brandsweets.com/palettes/new/cbb26a-8b83a8-b8b8c8-0a0a12-efe9dd — collection: https://brandsweets.com/palettes/luxury
- **Arcade** (neon, vivid, dark, bold) — #ff2e88, #00f0ff, #faff00, #0a0a14, #f5f5ff — Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up. — tool: https://brandsweets.com/palettes/new/ff2e88-00f0ff-faff00-0a0a14-f5f5ff — collection: https://brandsweets.com/palettes/neon
- **Laser** (neon, vivid, dark, technical) — #39ff14, #bf00ff, #00e5ff, #07070d, #eefaf0 — Laser green, violet and cyan — the synthwave/gaming set; keep the type near-white and let one neon own each screen. — tool: https://brandsweets.com/palettes/new/39ff14-bf00ff-00e5ff-07070d-eefaf0 — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/090713-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#090713" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.