# #09031c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#09031c`
- RGB: rgb(9, 3, 28)
- HSL: hsl(254, 81%, 6%)
- OKLCH: oklch(0.134 0.055 291.1)
- Relative luminance: 0.0021
- Nearest named color: Obsidian Shard (#060313, Δ 2.148) — https://brandsweets.com/colors/obsidian-shard
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/09031c

## Tints & shades

- Tints (toward white): #160745, #230c6f, #31109d, #3e15c6, #5021e8, #714bec, #9175f0, #b6a3f5, #d7ccfa, #f8f6fe
- Shades (toward black): #09031c, #09031c, #070217, #070217, #070217, #070217, #070217, #060212, #060212, #060212

## Harmonies

- Complementary: #161c03
- Analogous: #030a1c, #15031c
- Triadic: #1c0903, #031c09
- Split-complementary: #1c1503, #0a1c03
- Tetradic: #1c030a, #161c03, #031c15

## Colors that go with #09031c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #09031c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #09031c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Webflow (https://brandsweets.com/colors/brands/webflow-com), Framer (https://brandsweets.com/colors/brands/framer), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #09031c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #09031c in 14 real palettes, including Southwest Airlines's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pfizer's brand system and Glossier's brand system put Blue beside #09031c, as the supporting colour. Seen in: Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Uber (https://brandsweets.com/colors/brands/uber-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #09031c in 9 real palettes, including Gemstone and Circuit, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Circuit (https://brandsweets.com/palettes/technical#circuit), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and Garnet put Brown beside #09031c, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #09031c: 5 real palettes, including Estate and Arctic, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Arctic (https://brandsweets.com/palettes/clean#arctic), SoFi (https://brandsweets.com/colors/brands/sofi-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 20.16:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.04:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c59ee (4.52:1); AA: background → #787878 (4.57:1); AAA: text → #a087f2 (7.24:1); AAA: background → #999999 (7.08:1)

## Brands using this color

- **Midjourney** — text #06051d (Δ 1.194) — https://brandsweets.com/colors/brands/midjourney-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/09031c-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#09031c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.