# #088fdd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#088fdd`
- RGB: rgb(8, 143, 221)
- HSL: hsl(202, 93%, 45%)
- OKLCH: oklch(0.627 0.153 244.2)
- Relative luminance: 0.2492
- Nearest named color: Fresh Blue of Bel Air (#069af3, Δ 4.096) — https://brandsweets.com/colors/fresh-blue-of-bel-air
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/088fdd

## Tints & shades

- Tints (toward white): #099ff6, #26abf7, #3fb4f8, #58bef9, #75c9fa, #8ed3fb, #a6dcfc, #bfe6fd, #ddf2fe, #f5fbff
- Shades (toward black): #0782ca, #0776b6, #0669a2, #055c8f, #04507b, #044062, #03334f, #02263b, #011927, #010d14

## Harmonies

- Complementary: #dd5608
- Analogous: #08ddc1, #0824dd
- Triadic: #dd088f, #8fdd08
- Split-complementary: #dd0824, #ddc108
- Tetradic: #c108dd, #dd5608, #24dd08

## Colors that go with #088fdd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #088fdd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: split] — Orange Red is a split-complement of #088fdd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Substack (https://brandsweets.com/colors/brands/substack-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/orangered
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #088fdd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #088fdd in 13 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Readymag's brand system and Unity's brand system put Blue beside #088fdd, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #088fdd: 9 real palettes, including Hershey's's brand system and General Mills's brand system, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #088fdd in 9 real palettes, including NASCAR's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #088fdd in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.51:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #077cc0 (4.51:1); AA: background → #212121 (4.59:1); AAA: text → #055c8f (7.16:1)
- On black (#000000): 5.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #099cf1 (7.04:1)

## Brands using this color

- **Telegram** — secondary #318fd3 (Δ 1.946) — https://brandsweets.com/colors/brands/telegram-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/088fdd-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#088fdd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.