# #087bd9

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#087bd9`
- RGB: rgb(8, 123, 217)
- HSL: hsl(207, 93%, 44%)
- OKLCH: oklch(0.578 0.169 251.7)
- Relative luminance: 0.1923
- Nearest named color: Haddock’s Sweater (#277aba, Δ 4.786) — https://brandsweets.com/colors/haddocks-sweater
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/087bd9

## Tints & shades

- Tints (toward white): #0989f1, #2297f7, #3aa2f8, #58b0f9, #70bcfa, #89c7fb, #a6d5fc, #bfe1fd, #ddeffe, #f5faff
- Shades (toward black): #076fc5, #0664b1, #06599d, #054e8a, #044376, #043862, #032d4f, #02213b, #011627, #010b14

## Harmonies

- Complementary: #d96608
- Analogous: #08d9ce, #0812d9
- Triadic: #d9087b, #7bd908
- Split-complementary: #d90812, #d9ce08
- Tetradic: #ce08d9, #d96608, #12d908

## Colors that go with #087bd9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #087bd9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #087bd9 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #087bd9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #087bd9 in 11 real palettes, including Walmart's brand system and Wired's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Wired (https://brandsweets.com/colors/brands/wired-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Readymag's brand system and BBC's brand system put Blue beside #087bd9, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #087bd9: 12 real palettes, including Carrefour's brand system and Intel's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #087bd9: 5 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #087bd9: 8 real palettes, including Astro's brand system and Patreon's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0878d4 (4.52:1); AA: background → #0a0a0a (4.57:1); AAA: text → #06599d (7.18:1)
- On black (#000000): 4.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2b9cf7 (7.2:1)

## Brands using this color

- **Motorola** — secondary #0e77da (Δ 1.091) — https://brandsweets.com/colors/brands/motorola-com
- **Xbox** — accent #0078d4 (Δ 1.102) — https://brandsweets.com/colors/brands/xbox-com
- **Chevrolet** — secondary #0077d9 (Δ 1.132) — https://brandsweets.com/colors/brands/chevrolet-com
- **Disney** — primary #0077da (Δ 1.157) — https://brandsweets.com/colors/brands/disney-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/087bd9-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#087bd9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.