# #081378

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#081378`
- RGB: rgb(8, 19, 120)
- HSL: hsl(234, 88%, 25%)
- OKLCH: oklch(0.281 0.164 266.4)
- Relative luminance: 0.0187
- Nearest named color: Navy Blue (#000080, Δ 2.687) — https://brandsweets.com/colors/navy
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/081378

## Tints & shades

- Tints (toward white): #0a1899, #0c1ec0, #0e23e1, #2237f1, #495af3, #6a78f6, #8c97f8, #aeb5fa, #d4d8fc, #f5f6fe
- Shades (toward black): #07116e, #061065, #060e5b, #050d51, #050b48, #04093a, #030830, #020626, #02051d, #010313

## Harmonies

- Complementary: #786d08
- Analogous: #084b78, #350878
- Triadic: #780813, #137808
- Split-complementary: #783508, #4b7808
- Tetradic: #78084b, #786d08, #087835

## Colors that go with #081378

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #081378: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #081378 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #081378's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #081378: 6 real palettes, including Purina Pro Plan's brand system and Glacier, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #081378: 10 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Skechers (https://brandsweets.com/colors/brands/skechers-com), KLM (https://brandsweets.com/colors/brands/klm-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #081378 in 8 real palettes, including Discord's brand system and Spectrum's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Spectrum (https://brandsweets.com/colors/brands/spectrum-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #081378 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #081378 in 3 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.28:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5767f4 (4.65:1); AA: background → #8c8c8c (4.54:1); AAA: text → #828ef7 (7.16:1); AAA: background → #b0b0b0 (7.04:1)

## Brands using this color

- **Crest** — secondary #001c71 (Δ 1.82) — https://brandsweets.com/colors/brands/crest-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/081378-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#081378" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.