# #081017

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#081017`
- RGB: rgb(8, 16, 23)
- HSL: hsl(208, 48%, 6%)
- OKLCH: oklch(0.169 0.019 245.3)
- Relative luminance: 0.0048
- Nearest named color: Midnight Edition (#0c121b, Δ 1.304) — https://brandsweets.com/colors/midnight-edition
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/081017

## Tints & shades

- Tints (toward white): #142739, #203f5b, #2d5980, #3971a2, #4a89bf, #6c9fcb, #8eb5d7, #b4cee4, #d5e4f0, #f7fafc
- Shades (toward black): #081017, #081017, #070d13, #070d13, #070d13, #070d13, #070d13, #050b0f, #050b0f, #050b0f

## Harmonies

- Complementary: #170f08
- Analogous: #081716, #080817
- Triadic: #170810, #101708
- Split-complementary: #170808, #171608
- Tetradic: #160817, #170f08, #081708

## Colors that go with #081017

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #081017 without the hard edge of pure #000. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #081017 in 18 real palettes, including Lemon Squeezy's brand system and Ahrefs's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 21 real palettes, including Kia's brand system and native Cybersecurity's brand system put Blue beside #081017, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #081017 in 10 real palettes, including Twitch's brand system and Neobank, as the lead colour. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), Neobank (https://brandsweets.com/palettes/vivid#neobank), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including State Farm's brand system and Velvet put Brown beside #081017, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside #081017, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #081017 in 5 real palettes, including Velvet and Coffee Bar, as the accent. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #081017: 9 real palettes, including Estate and Arctic, as the supporting colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Arctic (https://brandsweets.com/palettes/clean#arctic), Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.15:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3d79ae (4.54:1); AA: background → #7d7d7d (4.65:1); AAA: text → #649ac9 (7.01:1); AAA: background → #9e9e9e (7.15:1)

## Brands using this color

- **Hugging Face** — primary #0b0f19 (Δ 0.838) — https://brandsweets.com/colors/brands/huggingface-co
- **Linear** — text #0d0e10 (Δ 1.594) — https://brandsweets.com/colors/brands/linear
- **Twitch** — text #0e0e10 (Δ 1.683) — https://brandsweets.com/colors/brands/twitch-tv
- **Olympics** — text #0d0d10 (Δ 1.711) — https://brandsweets.com/colors/brands/olympics-com
- **Foot Locker** — primary #0e1111 (Δ 1.748) — https://brandsweets.com/colors/brands/footlocker-com
- **Foot Locker** — text #0e1111 (Δ 1.748) — https://brandsweets.com/colors/brands/footlocker-com
- **Audible** — text #010e19 (Δ 1.826) — https://brandsweets.com/colors/brands/audible-com
- **Amazon** — text #0f1111 (Δ 1.861) — https://brandsweets.com/colors/brands/amazon-com
- **Kia** — primary #05141f (Δ 1.946) — https://brandsweets.com/colors/brands/kia-com
- **Kia** — text #05141f (Δ 1.946) — https://brandsweets.com/colors/brands/kia-com

## Curated palettes containing it

- **Terminal** (technical, dark, modern) — #3fb950, #58a6ff, #f778ba, #0b0f14, #e6edf3 — Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare. — tool: https://brandsweets.com/palettes/new/3fb950-58a6ff-f778ba-0b0f14-e6edf3 — collection: https://brandsweets.com/palettes/technical
- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/081017-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#081017" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.